The 2011 Annual Conference will be held April 7-10 in Mesa, Arizona. Mesa is conveniently located just 12 miles
east of Phoenix Sky Harbor International Airport. As the third largest city in Arizona,
Mesa shines as a modern-day desert urban retreat where landscapes are legendary and tradition and heritage
still shine. Mesa is a vibrant city offering an eclectic mix of museums, culture and heritage set in a
Sonoran desert oasis and has a collection of 36-plus outdoor sculptures on its main street. Located within
one of the fastest-growing metropolitan areas in the United States, Mesa offers a unique blend of urban
excitement set in natural surroundings.
For more
information, read the letter from
Betty Djerf, Conference Planner and
Pat Rose, Executive Director (PDF) | (DOC).
To register for the conference online, click here.
For mail-in registration, click here
Preliminary conference program (PDF)
The conference hotel is the
Phoenix Marriott Mesa Hotel,
Arizona's premier choice for travelers seeking comfort, quality, and exceptional
value.
Cutoff date
is March 16, 2011, at noon. Our guestroom rate is $119 (single or double occupancy), plus taxes. Make your reservations by
calling 888-236-2427 or 480-898-8300. You must identify yourself as members of 2011 Annual Convention. Better yet, make your reservation
online by clicking on the hotel’s link. Enter your desired dates and then click on the
red "find" button on the left, under reservations.
There will be 2
pre-conference sessions on Thursday, April 7th.
1) A
Junior Faculty And Doctoral Student Consortium
This pre-conference
will provide junior advertising scholars (doctoral students and junior faculty) an unprecedented opportunity
to learn from some of the most accomplished leaders in our field in an intimate, positive, and encouraging
environment. This full-day event will feature timely and practical
sessions such as navigating the review process and getting published. But perhaps more importantly, the
event will feature interactive sessions that allow junior faculty and doctoral students to get “one-on-one
time” and customized advice from senior scholars.
2) Integrated Marketing Communication In Segmented Schools
The
increasing segmentation of media and growth of new forms of advertising has created an enormous amount of
media clutter. As a result,
more marketers are turning to and demanding from their communication agencies
integrated marketing campaigns to recapture the consumer’s attention. But as marketing disciplines
converge and advertising agencies search for integrated thinkers, most universities remain segmented into
teaching silos. This half-day session will explore this challenging
yet exciting area. Topics from academic and industry guests include: The latest IMC trends
and successes with case studies from the industry; Marketing from the
consumer’s point of view with the 4 C’s; Content marketing and
the realities of integration from an agency perspective, etc.
