Best Conference Paper This recognition was instituted in 2005. Paper reviewers recommend manuscripts for the award. The top four or five papers are reviewed by a committee of five (the two immediate past vice-presidents and three research committee members). Authors are honored with a plaque during the annual AAA conference. 2011 Lu Zheng and Joe Phelps, “Revising the Transportation-Imagery Model and Expanding Understanding of Persuasion via Narrative Ad”
2010 Tae Hyun Baek and Lijiang Shen, " The Effects of Message Framing and Counterfactual Thinking in Anti-Binge Drinking PSAs"
2009 Anna McAlister and T. Bettina Cornwell, "Preschool Children's Persuasion Knowledge: The Contribution of Theory of Mind and Siblings"
2008 Scott Dunn and Janas Sinclair, “The Effect of Narratives on Perceptions of Parasocial Relation and Candidate Trust in Political Ads”
2007 Hyung-Seok Lee and Chang-Hoan Cho, “Sporting Event Personality: Scale Development and Sponsorship Implications”
2006 Joo-Young Kim, Jon D. Morris, and Joffre Swait, “The Six-Construct Model of True Brand Loyalty"
2005 Ki-Young Lee and Hairong Li, “Alternative Measures of the Effectiveness of 3-D Advertising” |