First Call for Conference Papers and Proposals for Special Topics
Sessions
American Academy of Advertising 2009
Conference
(due 7 p.m. CST, Monday, October 6, 2008)
March 26-29, 2009
Hyatt Regency Hotel, Cincinnati, Ohio
Competitive Papers
You are invited to submit competitive papers relevant to any aspect of advertising (theoretical, methodological, empirical, or philosophical) in
consideration for presentation at the 2009 American Academy of Advertising (AAA) Conference and for publication in the AAA Conference
Proceedings.
All submissions are subject to blind review competition, and only completed papers (no proposals or abstracts) may be submitted. Only full-length
papers (and not abstracts) will be considered for presentation to the conference. Authors of accepted papers must publish either the entire paper
or a one-page abstract of the paper in the Proceedings.
The Proceedings are copyrighted, and submissions may not be under consideration at other journals or conferences. Abstracts that are published in
the Proceedings can be published in full in other publications or journals at a future date. Papers should not exceed 30 typed, double-spaced
pages in length including references, appendices, tables, etc. Be sure to delete the title page and identification of the authors in the
Properties function (see below) prior to submission.
Special Topics Sessions
You are invited to submit proposals for special topics sessions that cover an entire meeting period (usually 90 minutes). These sessions are
designed to offer information and dialogue on topics of importance to advertising education and practice (e.g., current practitioner issues,
creative topics, and/or pedagogical matters) that would not fit comfortably into the competitive paper format. However, topics may duplicate
those which would be covered by competitive papers.
A submission should include the following: (1) a clear rationale for addressing the topic over an entire meeting period and/or through
contributions from several presenters, (2) the value of the session to conference attendees (including why such a contribution is not likely to
be available elsewhere, (3) names and specific roles of all participants (please note that blind review is not possible with these proposals
because the value depends in part on the selection of appropriate participants), and (4) details of how the session will be conducted under a
unifying theme, including progression among sections and participants.
Preference will be given to proposals providing the requested information in the greatest detail. Special topics chairs are responsible
for generating a 1- to 3- page summary (after the session) for inclusion in the Proceedings as a non-refereed publication.
All competitive and special topics submissions must include a statement specifying that at least one author of the paper agrees to
register and attend the conference to present the paper. Failure to present an accepted competitive paper/special topics session will result in
the competitive paper/special topics session being withdrawn from the conference proceedings. Only an author or presenter listed on the
paper/special topics session is eligible to present at the conference.
Requirements for Submission of Competitive Papers and Special Topics
Proposals
PLEASE NOTE THAT ALL SUBMISSIONS ARE TO BE SUBMITTED VIA THE AAA CONFMASTER WEBSITE (http://aaa09confmaster.net).
In order to facilitate the review process and alleviate customs problems with international mail, everyone will
submit their paper or session proposal electronically via AAA Confmaster. You will upload a copy of your paper in MS Word format. Please
use the procedures noted below for deleting identifying information from your submission.
Procedure for deleting properties for e-mail submission (in Word):
- go into "file"
- go into "properties"
- under the headings of " Summary " & " Custom " please erase all affiliations. Under "Custom" be sure
to delete all lines in the "Properties" box by clicking on each line one at a time and then click on the delete box that is present in the
same window. After you have deleted all properties, click "OK" and then save your document.
Electronic submissions will be accepted beginning September 1, 2008 and must be
received no later than 7 p.m. CST Monday, October 6, 2008. ALL AUTHORS MUST REGISTER ON CONFMASTER BEFORE A PAPER CAN BE
UPLOADED. Please designate a single contact person for your submission. This individual will register at the AAA conference website
and will receive a user name and password via email after registration. Once this information is received, the
individual will be able to upload the manuscript to the conference website.
The contact person must also provide contact information (email, phone and fax) as well as one or two keywords
to facilitate the reviewing process (e.g., copy testing, media measurement, new technologies, advertising education, etc.). The contact
person will also indicate his or her agreement to a statement specifying that all paper presenters agree to register for the conference and
participate as specified. Only individuals listed on the paper are eligible to present the paper at the conference.
NOTE THAT ALL AUTHORS LISTED ON THE PAPER/SPECIAL TOPICS SUBMISSION MUST REGISTER ON
CONFMASTER BEFORE THE PAPER CAN BE UPLOADED.
Please direct your questions regarding papers or proposals to the appropriate individual and e-mail address as shown below:
Competitive Papers:
Dr. Glen Nowak
Centers for Disease Control and Prevention
Email: gjn0@cdc.gov
Special Topics Proposals:
Dr. Shelly Rodgers
University of Missouri
Strategic Communication
Email: srodgers@missouri.edu
We look forward to your submissions and hope that you will be able to attend the 2009 Conference of the
American Academy of Advertising.
General questions about the conference can be directed to:
Dean Krugman
AAA 2008 President-Elect
Dept. of Advertising & Public Relations
College of Journalism & Mass Comm.
University of Georgia
Athens, GA 30602
deankrugman@aaasite.org
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