AAA 2008 Annual
Conference
Updated Second Call for Conference Papers and
Proposals for Special Topics Sessions
50th Anniversary Conference
San Mateo Marriott, San Mateo, California
March 27-30, 2008
Competitive
Papers
You are invited to submit competitive papers
relevant to any aspect of advertising (theoretical, practical,
methodological, empirical, or philosophical) in consideration
for presentation at the 2008 American Academy of Advertising
(AAA) Conference and for publication in the AAA Conference
Proceedings.
All research related to the various aspects of advertising will
be considered. This includes advertising effectiveness,
advertising ethics, global advertising issues, and
methodological issues. In addition, papers that examine the
economic, political, social, and environmental aspects of
advertising are welcome. Please note that the AAA uses the term
advertising in a broad sense (similar to the consumer's and
industry perspective) and is willing to consider articles that
deal with related activities and integrated communications
(e.g., sponsorship, event marketing, product placement,
corporate advertising, public relations, sales promotions,
direct marketing, etc.).
All submissions are subject to blind review competition, and
only completed papers (no proposals) may be submitted. Papers
must conform to the style and guidelines of the Journal of
Advertising. Authors of accepted papers must publish either the
entire paper or an abstract of the paper in the Proceedings.
The Proceedings are copyrighted, and submissions may not be
under consideration at other journals or conferences.
Publication of an abstract does not preclude future publication
of the full research paper elsewhere.
Special
Topics Sessions
You are invited to submit proposals for special topics sessions
that cover an entire meeting period (usually 90 minutes). These
sessions are designed to offer information and dialogue on
topics of importance to advertising education and practice
(e.g., current practitioner issues, creative topics, and/or
pedagogical matters) that would not fit comfortably into the
competitive paper format. However, topics may duplicate
those which would be covered by competitive papers. A broad
definition of advertising as discussed above applies to these
special topic sessions as well.
A submission should include the following:
- A clear rationale for
addressing the topic over an entire meeting period and/or
through contributions from several presenters.
- the value of the session
to conference attendees (including why such a contribution
is not likely to be available elsewhere.
- names and specific roles
of all participants (please note that blind review is not
possible with these proposals because the value depends in
part on the selection of appropriate
participants)
- details of how the
session will be conducted under a unifying theme, including
progression among sections and participants.
Preference will be given to
proposals providing the requested information in the greatest
detail. Special topics chairs are responsible for writing a
descriptive summary (after the session) for inclusion in the
Proceedings as a non-refereed publication.
All competitive and special
topics submissions must include a statement specifying that at
least one author of the paper agrees to register and attend the
conference to present the paper. Failure to present an accepted
competitive paper/special topics session will result in the
competitive paper/special topics session being withdrawn from
the conference proceedings.
Requirements for Submission of Competitive Papers and
Special Topics Proposals
In order to
facilitate the review process and alleviate customs problems
with international mail, everyone will submit their paper or
session proposal electronically via the AAA website. You will
upload a copy of your paper in the MS Word format.
Please use the procedures noted below for deleting identifying
information from your submission (in Microsof
Word):
- go into
"file"
- go into
"properties"
- under the headings of
"Summary" & "Custom" please erase all affiliations.
Under "Custom" be sure to delete all lines in the
"Properties" box by clicking on each line one at a time and
then click on the delete box that is present in the same
window. After you have deleted all properties, click "ok"
and then save your document.
Electronic submissions will
be accepted beginning September 1, 2007 and must be
received no later than Friday,
October 5, 2007.
Please designate a single contact person for your submission.
This individual will register at the conference website and
will receive a user name and password via email after
registration. Once this information is received, the individual
will be able to upload the manuscript to the conference web
site. The contact person must provide contact information
(email, phone and fax) as well as one or two keywords to
facilitate the reviewing process (e.g., copy testing, media
measurement, new technologies, advertising education, etc.).
The contact person will also indicate his or her agreement to a
statement specifying that all paper presenters agree to
register for the conference and participate as
specified.
ALL SUBMISSIONS ARE TO BE SUBMITTED VIA
THIS LINK
Please direct your questions
regarding papers or proposals to the appropriate Professor and
e-mail address as shown below:
Competitive
Papers:
Professor Shelly Rodgers
University of Missouri
Strategic Communication
Email: shellyrodgers@aaasite.org
Special Topics
Proposals:
Professor Dean Krugman
University of Georgia
Advertising & Public Relations Dept.
Email: deankrugman@aaasite.org
We look forward to your
submissions and hope that you will be able to attend the 2008
Conference of the American Academy of Advertising to celebrate
the 50th Anniversary of the AAA!
General questions about the
conference can be directed to Jef I. Richards, AAA
President-elect at:
University of Texas, Department of Advertising
Email: jef@aaasite.org
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