Call
for Proposals
AAA
2010 Doctoral Dissertation Competition
Submission
Deadline:
November 6, 2009
The
American Academy of Advertising is pleased to announce its
2010 Doctoral Dissertation Competition. The competition exists to
promote doctoral research in advertising. Each award is in
the range of $1,000 to $2,500. In addition to the standard
awards, the Dunn Award is given for outstanding proposals in
the area of international advertising. Awards are based on a
competitive review of dissertation proposals.
Any
topic in advertising may be addressed. Winners must grant
the Journal of
Advertising right of first refusal on any papers
resulting from the dissertation. Recipients receive half of
the award at the time of selection and half of the award
when the dissertation has been defended successfully.
Recipients have three years from the time of the award to
complete their dissertation and receive the second half of
the award. For example, winners of the 2010 Competition must
complete their dissertation and have their committee
chairperson send a letter notifying the Chair of the AAA
Research Committee by December 31, 2013.
Only
members of the American Academy of Advertising working on
their dissertation at the time of proposal submission are
eligible for these awards. If funded, you must also maintain
membership until you complete your project. Submissions
based on completed or near completed dissertations are not
eligible; submissions should be in the proposal
stage.
Applicants must be currently enrolled in a graduate
program.
Applicants
must submit a proposal package including the following
documents. It is important to follow guidelines with regard
to length and format. Proposals that do not meet the
guidelines will not be entered in the
competition.
Contents
of Electronic Submission Package
Please
note that all submissions should be sent
electronically in the
formats indicated below. Submissions should include the
following:
1.
A
letter of endorsement from the
faculty member chairing the dissertation committee. The letter
verifies the credibility of the proposed topic and timetable
for completion. This letter must be signed by the dissertation
chairperson and sent in a pdf file.
2.
A cover
e-mail, including the following:
·
The
proposal's title.
·
The
author's name, affiliation, and current contact information
(address, phone, e-mail).
·
The name
and contact information for the faculty member chairing the
dissertation committee.
·
A list of
faculty on the dissertation committee.
To
ensure that your paper is blind reviewed, do not include a title
page with the proposal itself (your cover email will
serve as your “title page”). Additionally, per the
instructions below, you must delete all properties from your
proposal.
Procedure
for deleting properties for e-mail submission (in
Word):
·
From the
“Office Button” select “Prepare.”
·
Go to
“Properties,” and from the heading “Document Properties,”
select “Advanced Properties.”
·
Under the
headings of “Summary” & “Custom” please erase all
affiliations. Under “Custom” be sure to delete all lines in the
“Properties” box.
·
Double
check to make sure that the “Track Changes” option under
“Review” is turned off.
3.
The
dissertation proposal. Because proposals are double blind
reviewed, the student's name, geographic location, or school
affiliation should not be revealed in the body of the proposal.
Each proposal should include:
·
A timetable.
The timetable shall outline the schedule for the completion of
the dissertation, including the expected dates of the final
defense and graduation.
·
A budget
that itemizes the expenses required to complete the proposed
research.
Proposal
Contents & Organization
The
proposal’s text should motivate the topic through a thorough
but brief literature review. The review should include a
one paragraph statement that describes the importance of the
contribution made by the proposed research. The literature
review is followed by a set of research questions or
hypotheses that are derived from the review.
Questions/hypotheses are followed by a methodology
section that succinctly outlines the research design, including
the recruitment procedure (if any) to be used. If appropriate,
authors should identify dependent and independent variables,
treatment manipulations, experimental designs, data analysis
techniques, statistical models, etc. in this section. The body
of the proposal concludes with a brief statement of
expected results and implications.
The
Publication Manual of the American Psychological
Association, Sixth Edition, provides an excellent resource
for the style, contents and organization of a research paper
and is strongly recommended to students.
Format
Requirements
Proposals
that fail to meet these guidelines will not be entered in the
competition.
·
10 page
limit. The 10 pages include the body of the proposal plus all
tables and references, but do not include the budget and
timetable. The latter items should be attached as addenda to
the proposal.
·
Contents
must be double spaced.
·
12 point
Times New Roman font (or equivalent).
·
1 inch
margins on all 4 sides.
·
Title of
proposal at the top of page one.
·
Page
numbers.
The
submission package – including the proposal and letter of
endorsement -- must reach the Chair of the Research
Committee by 5pm on Friday, November 6, 2009.
This is a
received-by deadline. Receipt of submissions will be
acknowledged via email. Fax or postal mail submissions are
not accepted. Winners will be notified by the end of
February 2010 as to the status of their submission. The
awards are announced at the AAA Conference and communicated
to the membership through the AAA
Newsletter.
Please
e-mail your
materials and direct all questions to:
Dr.
Janas Sinclair
Chair,
AAA Research Committee
School
of Journalism and Mass Communication
University
of North Carolina at Chapel Hill
Email:
sinclair@unc.edu
Phone:
(919) 843-5638
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