Call for Proposals
Empower MediaMarketing Research Grant
Deadline for submissions: September 15, 2009
Empower MediaMarketing is pleased to announce a Research Grant exclusively for the American Academy of Advertising members. The competition exists to promote new and emerging media research in advertising, and new advertising ideas in traditional advertising media including Radio, TV, Billboards, etc. The grant amount is $5,000.
Empower MediaMarketing, Inc., is a full-service advertising company that specializes in reaching its clients’ customers through any or all media channels. Empower’s services include media planning and buying, a complete digital/internet practice, media/marketing strategy development, customer insight analysis, return on investment evaluations and advertising consulting. To learn more about Empower, visit their website at http://www.empowermm.com/.
The Empower MediaMarketing Research Grant is designed to promote scholarship among AAA educators, researchers, and advertising professionals who are doing research in advertising. AAA graduate students are eligible to apply for this grant but must have a supervising faculty member or mentor who is an AAA member.
The grant is based on a competitive review of research proposals and priority is given to the proposal that will bring practical application to the problem presented. Empower wants to bridge practical application and theory with emphasis on bringing scholarly research and applied advertising applications together.
Research should fall under the following core guidelines: What are consumers’ perceptions of the new media options, and how have the new options changed overall media usage? How have new media vehicles and changes in old media vehicles impacted perceptions and effectiveness of advertising? Research may fall under the following subtopics as long as it answers the core guideline questions.
Submissions will be subject to blind-review by the AAA Research Committee. Empower representatives will select from the top applications, recommended by the AAA Research Committee.
Submitted proposals must comply with the following requirements:
1. Persons submitting proposals must be current members of the American Academy of Advertising. If funded, they must also maintain membership until the project is completed. 2. Winners will contract with Empower regarding project related expenses. Expenses related to the project must be documented in writing and submitted to Empower for reimbursement. Proposed expenses for external suppliers will be subject to approval by Empower and will be paid directly by Empower, as part of the overall $5,000 grant. Travel costs can be requested in writing from Empower above and beyond the $5,000. 3. Proposals must include a realistic timeline. Reports documenting the progress made on a project must be submitted to Empower on a quarterly basis. Research and findings should be completed within one year of receiving the grant. 4. A final report of the entire project must be completed and submitted to Empower within one year from the time the grant is awarded. If the report is not completed in this time frame, arrangements must be made with Empower or the outstanding portion of the research grant is automatically forfeited. For example, if an Empower Research Grant is awarded in April 2009, the recipient has until April 1, 2010 to submit a final report on the project to Empower. 5. Winners are encouraged to submit and publish results in academic journals. All publications and publicity must acknowledge that the project was funded by Empower MediaMarketing. Winners are asked to publicize the grant on their campuses, in their communities, on related Listservs etc., attaining as much publicity as possible. 6. Empower may use the results for marketing, promotional purposes, or existing clients. Empower will acknowledge the researcher(s) on any findings cited from the research project. 7. Winners should be amenable to presenting the results of their research at professional venues in conjunction with Empower. Any expenses related to the presentation of the results, such as attendance at an academic or trade conference, can be requested above and beyond overall budget of $5,000 upon funding of the grant.
Requirements for Submission of Proposals:
Please note that all submissions should be sent electronically in MS Word format to the AAA Research Committee Chair.
Submissions should include the following:
1. A cover e-mail, including the proposal's title, with the names and addresses (including email addresses) and affiliations of all authors. Please designate a single contact person and provide phone and fax numbers for that person as well. This page is for record keeping only and will be removed before submissions are sent out for review. Proposals are double-blind reviewed, so the researcher's name, geographic location, or affiliation should not be revealed in the body of the proposal. You will receive an email acknowledgement that your submission has been received.
To ensure that your paper is blind reviewed, do not include a title page with your proposal (i.e., your cover email will serve as your “title page”). Additionally, per the instructions below, you must delete all properties from your proposal.
Procedure for deleting properties for e-mail submission (in Word): 1) Go into “file” 2) Go into "properties" 3) Under the headings of “Summary” & “Custom” please erase all affiliations. Under “Custom” be sure to delete all lines in the “Properties” box and you do this by clicking on the “Delete” box that is present in the same window.
Electronic submissions must be received no later than midnight EST September 15, 2009. All submissions are to be e-mailed to the Chair of the AAA Research Committee (see below).
The body of the proposal should include: · A literature review, including a statement of the substantive contribution and importance of the proposed research, ending with relevant research questions or hypotheses. · A method section that succinctly outlines the research design, including the subjects (if any) and procedure. If relevant, please identify dependent and independent variables, treatment manipulations, experimental design, data analysis techniques, statistical models, etc., in this section. · A conclusion, including expected results and implications. · References, in Journal of Advertising style.
Proposal Format Requirements: · 5-page limit, including references. Figures, tables, budget and timetable may be attached as appendices to the proposal. · Contents must be single spaced · 12 point Times New Roman font (or equivalent) · One inch margins on all four sides · Title of proposal at the top of page one · Page numbers preferably at the bottom of each page
3. An appendix, including:
Timetable: Proposals must reach the Chair of the Research Committee by midnight EST September 15, 2009. Submissions will be acknowledged via email. Faxed or standard postal mail submissions are not allowed.
Winners will be notified by January 15, 2010. The grant will be publicized through the AAA Newsletter, AAA website, and appropriate forums and media outlets.
Research and findings should be completed and published (or ready for publication) by January 1, 2011.
Submit materials to:
Janas Sinclair Research Committee Chair American Academy of Advertising E-mail: sinclair@unc.edu Telephone: (919) 843-5638
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