AAA Doctoral Dissertation Grant Competition The American Academy of Advertising Doctoral Dissertation Grant Competition exists to promote doctoral research in advertising. Typically, one or two doctoral students receive grants in the range of $1,000 to $2,000. Awards are based on a competitive review of dissertation proposals. Any topic in advertising may be addressed. Winners are expected to grant the Journal of Advertising right of first refusal on any papers resulting from the dissertation. Recipients receive half of the award at the time of selection and half of the award when the dissertation has been defended successfully. 2010 Taejun Lee, University of Tennessee "The Role of Regulatory Focus in Consumers’ Response to Disclosures in Financial Services Advertising"
Lu Zheng, University of Alabama "The Impact of Narrative Focus, Vividness of Product Depiction, Mental Imagery Ability, and Need for Cognition on Transportation in Narrative Advertising"
2009 Soyoen Cho, University of Minnesota-Twin Cities "Viral Advertising Effects and Trust as an Influencing Factor"
Hye Jin Yoon, University of Georgia "Humorous Reappraisal of Threat Information: The Effects of Humor and Issue Involvement in PSAs"
2008 Clinton Amos, University of North Texas "The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising" 2007 2006 Stevie Watson, Mississippi
State University Juran Kim, University
of Tennessee 2005 Federico de
Gregorio, University of Georgia Gergely
Nyilasy, University of Georgia
AAA Research Fellowship Grants Members of the Academy are eligible to apply for annual research grants offered by AAA. Grants are available to both junior and senior faculty members and submissions are evaluated by the Research Committee. Winners are expected to grant the Journal of Advertising right of first refusal on the primary paper resulting from the research. Recipients receive half of the award at the time of selection and half of the award when the paper has been sent to the Journal of Advertising. 2010 Brittany Duff "Distractingly Good: When Multitasking May Benefit Memory for the Ad"
Susan Myers "Finding the Consumer in Direct- to-Consumer Advertising"
Gergely Nyilasy "Practitioner Theories of Social Media and Its Marketing Utilization"
2009 Hyojin Kim, Jorge Villegas, and Chunsik Lee "The Role of Emotions and Endorser Characteristics in Consumer Responses to DTC"
Rick Wilson, Brian Till, and Daniel Baack "Outdoor Advertising Recall and Recognition Effects: Attention and the Distracted Consumer" 2008 Jisu Huh, Denise E. DeLorme, and Leonard N. Reid “Prescription Drug Information-Seeking Behaviors and DTC Advertising Effects among Asian American Consumers.”
Yongjun Sung and Sejung Marina Choi “What Motivates Consumers to Participate in Online Anti-Brand Communities?”
Hyojin Kim, Patricia A. Stout, and Jennifer G. Ball, “The Effects of Corporate Credibility, Endorser Credibility, and Brand Credibility on Consumer Responses to DTC Advertising”
2007 Carrie LaFerle and Steven Edwards “Self-Construals Across Ethnicity, Age, and Gender: Implications for Advertising Appeals"".”
Padmini Patwardhan and Hemant Patwardhan “Account Planning in Indian Advertising: What Ad Agencies Know, Feel and Do about it”
Shintaro Okazaki, Morikazu Hirose, and Hairong Li “Consumer Response to Mobile Marketing Communications: Effects of Promotion Strategy, User Mode and Perceived Benefits”
Hairong Li and Janice Bukovac-Phelps “The Role of Virtual Affinity in Advertising Response: A Study of Social Networking Websites.”
2006 Marla Stafford and Susan Myers “Direct to Consumer Advertising: A Look at Erectile Dysfunction Mediations”
Kim Sheehan “Prescription for Perplexity? How Risk Presentation Affect Risk Comprehension at DTC Web Sites”
S. Watson Dunn Memorial Fund Grant
This award, established in memory of S. Watson Dunn, is intended to fund future graduate student research projects in the area of global advertising. The Research Committee reviews competitive research proposals submitted by Academy members.
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