AAA Doctoral Dissertation
Grant Competition
The American Academy of Advertising Doctoral
Dissertation Grant Competition exists to promote doctoral
research in advertising. Typically, one or two doctoral
students receive grants in the range of $1,000 to
$2,000. Awards are based on a competitive review of
dissertation proposals. Any topic in advertising may be
addressed. Winners are expected to grant the Journal
of Advertising right of first refusal on any papers
resulting from the dissertation. Recipients receive half
of the award at the time of selection and half of the
award when the dissertation has been defended
successfully.
2010
Taejun Lee,
University of Tennessee
"The Role of
Regulatory Focus in Consumers’ Response to
Disclosures in Financial Services
Advertising"
Lu Zheng, University
of Alabama
"The Impact of
Narrative Focus, Vividness of Product Depiction, Mental
Imagery Ability, and Need for Cognition on Transportation
in Narrative
Advertising"
2009
Soyoen
Cho,
University of Minnesota-Twin Cities
"Viral Advertising Effects and Trust as an Influencing
Factor"
Hye Jin
Yoon,
University of Georgia
"Humorous Reappraisal of Threat Information: The Effects
of Humor and
Issue Involvement in PSAs"
2008
Clinton Amos,
University of North Texas
"The Impact of Visceral Influences on Consumers' Evaluation of
Weight Loss Advertising"
2007 Hyunjae Yu, University of
Georgia
"Food Advertising and Children: Understanding the Role
Television Advertising Plays in Conflicts between Parents and
Children Regarding Healthy Food Choices”
2006 Courtney
Carpenter, University of Alabama
“What is Most Important to Kids? Developmental Differences in
Response to Spokescharacter Appearance and Behavior Associated
with Nutritional Content of Food Products in Advertisements
Targeting Children”
Stevie Watson, Mississippi
State University
“The Relevance of Skin Tone: Viewers' Responses to Black Models
in Advertising”
Juran Kim, University
of Tennessee
“Developing an Integrated Model of Interactivity in the Context
of Travel Related Websites”
2005 Carlos Valdez, Monterrey
Tech/University of Florida
“A New Theoretical Construct in Advertising: The
Cognitive-Affective Mix”
Federico de
Gregorio, University of Georgia
“Forgotten but Not Gone: Implicit Memory as a Complimentary
Measure of Brand Placement Effectiveness in Movies and Video
Games”
Gergely
Nyilasy, University of Georgia
“Practitioner Theories at the Advertising Agency and Client
Advertising Department”
2004 Mira Lee, Chan Yun
Yoo
2003
Joo Young Kim, Joo-Hyun Lee, Doyle Yoon
2001 Wendy Macias
2000
Euijin Ahn, Saovanee Tesgim, Young Kyun
Choi
1999 Chang-Hoan Cho, Carrie LaFerle
1998 Kim Sheehan
1997 James Coyle
1996 Barbara Phillips, Kartik Pashupati
1995 Jill Schmid, Denise DeLorme
1994 Karen James, Mandeep Singh
AAA
Research Fellowship Grants
Members
of the Academy are eligible to apply for annual research
grants offered by AAA. Grants are available to both
junior and senior faculty members and submissions are
evaluated by the Research Committee. Winners are expected to
grant the Journal of Advertising right of first
refusal on the primary paper resulting from the research.
Recipients receive half of the award at the time of
selection and half of the award when the paper has been sent
to the Journal of
Advertising.
2010
Brittany Duff
"Distractingly Good:
When Multitasking May Benefit Memory for the
Ad"
Susan
Myers
"Finding the Consumer
in Direct- to-Consumer Advertising"
Gergely
Nyilasy
"Practitioner
Theories of Social Media and Its Marketing
Utilization"
2009
Hyojin Kim, Jorge Villegas, and Chunsik Lee
"The Role of Emotions and Endorser Characteristics in Consumer
Responses to DTC"
Rick Wilson, Brian Till, and Daniel Baack
"Outdoor Advertising Recall and Recognition Effects: Attention
and the
Distracted Consumer"
2008
Jisu Huh, Denise E. DeLorme, and Leonard N. Reid
“Prescription
Drug Information-Seeking Behaviors and DTC Advertising
Effects among Asian American Consumers.”
Yongjun Sung and Sejung Marina Choi
“What
Motivates Consumers to Participate in Online Anti-Brand
Communities?”
Hyojin Kim, Patricia A. Stout, and
Jennifer G. Ball,
“The
Effects of Corporate Credibility, Endorser Credibility, and
Brand Credibility on Consumer Responses to DTC
Advertising”
2007
Carrie
LaFerle and Steven Edwards
“Self-Construals
Across Ethnicity, Age, and Gender: Implications for
Advertising Appeals"".”
Padmini
Patwardhan and Hemant Patwardhan
“Account
Planning in Indian Advertising: What Ad Agencies Know, Feel
and Do about it”
Shintaro
Okazaki, Morikazu Hirose, and Hairong Li
“Consumer
Response to Mobile Marketing Communications: Effects of
Promotion Strategy,
User
Mode and Perceived Benefits”
Hairong
Li and Janice Bukovac-Phelps
“The
Role of Virtual Affinity in Advertising Response: A Study of
Social Networking Websites.”
2006
Marla
Stafford and Susan Myers
“Direct
to Consumer Advertising: A Look at Erectile Dysfunction
Mediations”
Kim Sheehan
“Prescription for Perplexity? How Risk Presentation Affect
Risk Comprehension at DTC Web Sites”
2005
Lance
Kinney
JoAnn
Roznowski
2004
Michelle R. Nelson
and Hye-Jin Paek
Nora
Rifon and Sejung Marina Choi
Wei-Na
Lee and Sejung Marina Choi
2003
Wendy
Macias
Satya
Menon
2002
Carol
Pardun and Mary Alice Shaver
Wendy
Macias
2002
Denise
Delorme and Leonard Reid
Wei-Na
Lee and Byung-Kwan Lee,
Cynthia
Morton and Jorge Villegas
2001
Carrie
LaFerle and Steve Edwards
Julie
Ruth and Bernard Simonin
2000
Margaret
Morrison
Steve Edwards and Hairong Li
Fred
Beard
1999
Kristina
Frankenberger
Mary
Alice Shaver and Carol Pardun
1998
Spencer Tinkham
and Ruth Ann Weaver-Larisey
Michael
Polonsky, Les Carlson, Andrea Prothero and Dimitri
Kapelianis
Peggy
Kreshel and Ann Maxwell
1997
Marla Stafford
Carol
Pardun and Kathy McKee
1996
Ron
Faber and Dhavan Shah
Mukesh
Bharagava and John Kim
Michael
Maynard
Dennis
Sandler and David Shani
Jan
LeBlanc Wicks
1995
Cathy
Cole
Kevin Keenan
Terry Nevett
Tom
Stafford
1994
Charles Ray Taylor and Barry Babin
Debbie Triese and Cele Otnes
S. Scott Whitlow
1993
Patricia
Alvey and Linda Scott
Tina
Lowrey, Basil Englis, Sharon Shavitt, and Michael
Soloman
Eric Haley and Roxanne Hovland
1992
Gayathri
Mani
Wei-Na Lee and MaryeTharp
Surendra Singh
Tina Lowry
1991
Deborah
MacInnis
Helen Anderson
Spencer Tinkham and Ruth Ann
Weaver-Larisey
Meg Campbell
1990
Youjae
Yi
Annie Lang
1989
John
Lastovicka
Jerome Williams
1988
Lynn
Langmeyer
John Rossiter
David Stewart
S. Watson Dunn Memorial Fund
Grant
This award, established in memory of S. Watson Dunn, is
intended to fund future
graduate student research projects in the area of global
advertising. The Research Committee reviews competitive
research proposals submitted by Academy
members.
2010 Jie
Zhang
2000 Yung Kyun
Choi
1999 Elzbieta
Lepkowska-White
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