Call for papers International Journal of Integrated Marketing Communications Vol. 1, No. 2 Managing editor: Richard Hagle, Racom Communications
Co-editors:
Don E. Schultz, Northwestern University J. Steven Kelly, DePaul University
Submission deadline: July 31, 2009 Two of the most powerful forces in business in the past two decades have been IMC (Integrated marketing Communications) and globalization. Dozens of books and hundreds of articles have been written about both. Few attempts have been made to bring the two topics together in a single publication – until now. The International Journal of Integrated Marketing Communications will publish articles of interest and use to scholars, teachers, and practitioners on the subject of IMC in both the domestic and international contexts.
The International Journal of Integrated Marketing Communications is devoted to the dissemination of information about the teaching and practice of the range of disciplines under the umbrella of integrated marketing communications, including direct/interactive marketing, database marketing, public relations, advertising, sales promotion, and other forms of promotional communications for both for-profit and not-for-profit entities and about how they can be integrated for more effective results. IJIMC editorial content will include scholarly research on business applications of IMC as well as cases and research on teaching IMC. The target reader for this publication is the college classroom or online teacher—whether tenure track or adjunct, whether in a degree or executive/professional development program—and IMC practitioner interested in actionable theory and practice.
Submission Guidelines 1) Initial Queries: they should include a one-page summary or abstract (250 words max.) and an outline of the proposed work. Topics might include any of the subject areas mentioned above, with an IMC emphasis. Such topics include:
Send your submission by email to Managing EditorRichard Hagle at rahagle@aol.com who will forward it to the co-editors. Your submission will be reviewed for fit with the IJIMC’s purpose and mission, and you will be contacted regarding next steps.
2) Article Submission : When your proposal has been accepted, you can submit the article according to an agreed-upon schedule. It will be blind-reviewed by peers for suggestions for acceptance, additional information, or other revision. The revised piece will be blind-reviewed for final acceptance or additional revision.
3) Technical Matters : Materials should be submitted in Microsoft Word. Illustration, if in Adobe or PowerPoint, can be “buried” in the Word manuscript but should also be submitted in a separate file. Notes should be numbered sequentially through the manuscript and listed at the end of the text copy. University of Chicago Manual of Style should be used throughout.
For more information, go to http://ijimc.com/
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