The Journal of Advertising Members of the American Academy of Advertising receive a subscription to the Journal of Advertisingas part of their membership dues. The Journal is published quarterly,and is designed to encourage the discovery and development of (a) validtheory and relevant facts regarding the psychological and philosophicalaspects of communications, and (b) the relationship between these and othercomponents of the advertising process. The Journal accepts original manuscripts of a theoretical, empirical, or essay nature. All submissionsare blind reviewed by three to four reviewers, and are accepted or rejected upon the decision of the editor. Journal Editor: Marla Royne Stafford
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