The Journal of Advertising

Members of the American Academy of Advertising receive a subscription to the Journal of Advertising as part of their membership dues. The journal is published quarterly, and is designed to encourage the discovery and development of (a) valid theory and relevant facts regarding the psychological and philosophical aspects of communications, and (b) the relationship between these and other components of the advertising process.

The journal accepts original manuscripts of a theoretical, empirical, or essay nature. All submissions are blind reviewed by three to four reviewers, and are accepted or rejected upon the decision of the editor.

Journal editor:

Marla Royne Stafford
Dept. of Marketing and Supply Chain Management
Fogelman College of Business & Economics
University of Memphis
Memphis, TN 38152
901-678-2499
marlastafford@aaasite.org
 

The website for the Journal of Advertising is located at:

http://ja.memphis.edu/

For the Journal of Advertising Best Article Award, click here.