The Journal of
Advertising
Members of the American Academy
of Advertising receive a subscription to the Journal of
Advertising as part of their membership dues. The journal
is published quarterly, and is designed to encourage the
discovery and development of (a) valid theory and relevant
facts regarding the psychological and philosophical aspects of
communications, and (b) the relationship between these and
other components of the advertising process.
The journal accepts
original manuscripts of a theoretical, empirical, or essay
nature. All submissions are blind reviewed by three to four
reviewers, and are accepted or rejected upon the decision of
the editor.
Journal editor:
Marla Royne Stafford
Dept. of Marketing and Supply Chain Management
Fogelman College of Business & Economics
University of Memphis
Memphis, TN 38152
901-678-2499
marlastafford@aaasite.org
The website for the Journal
of Advertising is located at:
http://ja.memphis.edu/
For the
Journal of Advertising Best Article Award, click here.
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