The Journal of Advertising Members of the American Academy of Advertising receive a subscription to the Journal of Advertising as part of their membership dues. The journal is published quarterly.
The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The goal of the journal is to provide a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice. All papers published in thejournalgo through a rigorous, double-blind, peer-review process. Queries regarding the appropriateness of a topic and its fit with the scope of the journal may be sent to the editor by e-mail.
Journal of Advertising Editor (2011 to 2013):
Wei-Na Lee, Ph.D. Professor, Department of Advertising Editor, Journal of Advertising College of Communication The University of Texas at Austin 1 University Station A1200 Austin, TX 78712-1092 Office: 512.471.8149 Fax: 512.471.7018
The website for the Journal of Advertising is located at: http://www.journalofadvertising.org/ For the Journal of Advertising Best Article Award, click here. |