Journal of Advertising Best Article
Award
The Journal of Advertising
Best Article Award was instituted in 1988 to honor the best
article published each year. The Chair of the AAA Publications
Committee tabulates nominations from Journal reviewers and
prepares a list which is then voted on by Publications
Committee members. Authors are
honored with a $500 check and a plaque during the annual AAA
Conference.
2008
Michael L Capella, Charles R. Taylor, and Cynthia Webster, “The
Effect of Cigarette Advertising Bans on Consumption: A
Meta-Analysis,” 37(2), 7-18. Abstract
2007
Stephen J. Grove, Les Carlson, and Michael J. Dorsch,
“Comparing the Application of Integrated Marketing
Communication (IMC) in Magazine Ads Across Product Type and
Time,” 36(1),
37-54. Abstract
2006
James H. Leigh, George M. Zinkhan, and Vanitha Swaminathan,
“Dimensional Relationships of Recall and Recognition Measures
with Selected Cognitive and Affective Aspects of Print Ads,”
35(1), 105-122. Abstract
2005
Edward F. McQuarrie and Barbara J. Phillips, "Indirect
Persuasion in Advertising: How Consumers Process Metaphors
Presented in Pictures and Words,"
34(2),
7-20. Abstract
2004
Minette E. Drumwright and Patrick E. Murphy, "How Advertising
Practitioners View Ethics," 33(2), 7-24. Abstract
2003
Julie Ruth and Bernard L. Simonin, "Brought to You by Brand A
and Brand B," 32(3), 19-30. Abstract
2002
Barbara J. Phillips and Edward F. McQuarrie, "The Development,
Change, and Transformation of Rhetorical Style in Magazine
Advertisements, 1954-1999," 31(4), 1-13. Abstract
Marla Royne Stafford, Tomas F. Stafford, and Ellen Day, "A
Contingency Approach: The Effects of Spokesperson Type and
Service Type on Service Advertising Perceptions," 31(2),
17-36. Abstract
2001
Joyce M. Wolburg, "The 'Risky Business' of Binge Drinking Among
College Student: Using Risk Models for PSAs and Anti-Drinking
Campaigns," 30(4), 23-39. Abstract
1999
Ruth Anne Weaver Lariscy and Spencer F. Tinkham, "The
Sleeper Effect and Negative Political Advertising," 28(4),
13-30. Abstract
1998
Brian D. Till and Terence A. Shimp, "Endorsers in Advertising:
The Case of Negative Celebrity Information," 27(1),
67-82. Abstract
1997
Amna Kirmani, "Advertising Repetition As A Signal Of Quality:
If It's Advertised So Much, Something Must Be Wrong," 26(3),
67-82. Abstract
1996
Avery M. Abernethy and George R. Franke, "The Information
Content of Advertising: A Meta-Analysis 25(2),
1-17. Abstract
Cele Otnes and Linda M. Scott, "Something Old, Something New:
Exploring the Interaction between Ritual and Advertising,"
25(1), 33-50. Abstract
1995
Dean M. Krugman, Glen T. Cameron and Candance McKearney White,
"Visual Attention to Programming and Commercials: The Use of
In-home Observations," 24(1), 1-12. Abstract
1994
Barbara B. Stern, "A Revised Communication Model for
Advertising: Multiple Dimensions of the Source, the Message,
and the Recipient," 23(2), 5-15. Abstract
1993
Teresa J. Domzal and Jerome B. Kernan, "Mirror, Mirror: Some
Postmodern Reflections on Global Advertising," 22(4),
1-20. Abstract
Patricia A. Stout and Roland T. Rust, "Emotional Feelings and
Evaluative Dimensions of Advertising: Are They Related?" 22(1),
61-71. Abstract
1992
Lawrence C. Soley and Robert L. Craig, "Advertising Pressures
on Newspapers: A Survey," 21(4), 1-10. Abstract
1991
Darrel D. Muehling, Russell N. Laczniak, and Jeffrey J.
Stoltman, "The Moderating Effects of Ad Message Involvement: A
Reassessment," 20(2), 29-38. Abstract
1990
Peggy J. Kreshel, "John B. Watson at J. Walter Thompson: The
Legitimation of 'Science' in Marketing," 19(2),
49-59. Abstract
1989
David W. Stewart and Scott Koslow, "Executional Factors and
Advertising Effectiveness: A Replication," 18(3),
21-32. Abstract
1988
Roberto Friedmann and Mary R. Zimmer, "The Role of
Psychological Meaning in Advertising," 17(1),
31-40. Abstract
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