Journal of Advertising Best Article AwardThe Journal of Advertising Best Article Award was instituted in 1988 to honor the best article published each year. The Chair of the AAA Publications Committee tabulates nominations from Journal reviewers and prepares a list which is then voted on by Publications Committee members. Authors are honored with a $500 check and a plaque during the annual AAA Conference. 2008
Michael L Capella, Charles R. Taylor, and Cynthia Webster, “The Effect of Cigarette Advertising Bans on Consumption: A Meta-Analysis,” 37(2), 7-18. Abstract 2007
Stephen J. Grove, Les Carlson, and Michael J. Dorsch, “Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time,” 36(1), 37-54. Abstract
2006 James H. Leigh, George M. Zinkhan, and Vanitha Swaminathan, “Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads,” 35(1), 105-122. Abstract 2005 Edward F. McQuarrie and Barbara J. Phillips, "Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words," 34(2), 7-20. Abstract 2004 Minette E. Drumwright and Patrick E. Murphy, "How Advertising Practitioners View Ethics," 33(2), 7-24. Abstract 2003 Julie Ruth and Bernard L. Simonin, "Brought to You by Brand A and Brand B," 32(3), 19-30. Abstract 2002 Barbara J. Phillips and Edward F. McQuarrie, "The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements, 1954-1999," 31(4), 1-13. Abstract Marla Royne Stafford, Tomas F. Stafford, and Ellen Day, "A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions," 31(2), 17-36. Abstract 2001 Joyce M. Wolburg, "The 'Risky Business' of Binge Drinking Among College Student: Using Risk Models for PSAs and Anti-Drinking Campaigns," 30(4), 23-39. Abstract 1999 Ruth Anne Weaver Lariscy and Spencer F. Tinkham, "The Sleeper Effect and Negative Political Advertising," 28(4), 13-30. Abstract 1998 Brian D. Till and Terence A. Shimp, "Endorsers in Advertising: The Case of Negative Celebrity Information," 27(1), 67-82. Abstract 1997 Amna Kirmani, "Advertising Repetition As A Signal Of Quality: If It's Advertised So Much, Something Must Be Wrong," 26(3), 67-82. Abstract 1996 Avery M. Abernethy and George R. Franke, "The Information Content of Advertising: A Meta-Analysis 25(2), 1-17. Abstract Cele Otnes and Linda M. Scott, "Something Old, Something New: Exploring the Interaction between Ritual and Advertising," 25(1), 33-50. Abstract 1995 Dean M. Krugman, Glen T. Cameron and Candance McKearney White, "Visual Attention to Programming and Commercials: The Use of In-home Observations," 24(1), 1-12. Abstract 1994 Barbara B. Stern, "A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient," 23(2), 5-15. Abstract 1993 Teresa J. Domzal and Jerome B. Kernan, "Mirror, Mirror: Some Postmodern Reflections on Global Advertising," 22(4), 1-20. Abstract Patricia A. Stout and Roland T. Rust, "Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?" 22(1), 61-71. Abstract 1992 Lawrence C. Soley and Robert L. Craig, "Advertising Pressures on Newspapers: A Survey," 21(4), 1-10. Abstract 1991 Darrel D. Muehling, Russell N. Laczniak, and Jeffrey J. Stoltman, "The Moderating Effects of Ad Message Involvement: A Reassessment," 20(2), 29-38. Abstract 1990 Peggy J. Kreshel, "John B. Watson at J. Walter Thompson: The Legitimation of 'Science' in Marketing," 19(2), 49-59. Abstract 1989 David W. Stewart and Scott Koslow, "Executional Factors and Advertising Effectiveness: A Replication," 18(3), 21-32. Abstract 1988 Roberto Friedmann and Mary R. Zimmer, "The Role of Psychological Meaning in Advertising," 17(1), 31-40. Abstract
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