Journal of Advertising Best Article Award

The Journal of Advertising Best Article Award was instituted in 1988 to honor the best article published each year. The Chair of the AAA Publications Committee tabulates nominations from Journal reviewers and prepares a list which is then voted on by Publications Committee members. Authors are honored with a $500 check and a plaque during the annual AAA Conference.

2010

Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor, “Measuring Soft-Sell Versus Hard-Sell Advertising Appeals,” 39 (2) 5-20.  

2009

Hyeonjin Soh, Leonard N. Reid and Karen Whitehill King, "Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale," 38(2) 83-103.

2008

Michael L Capella, Charles R. Taylor, and Cynthia Webster, “The Effect of Cigarette Advertising Bans on Consumption: A Meta-Analysis,” 37(2), 7-18. Abstract

2007 

Stephen J. Grove, Les Carlson, and Michael J. Dorsch, “Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time,” 36(1), 37-54. Abstract

2006 

James H. Leigh, George M. Zinkhan, and Vanitha Swaminathan, “Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads,” 35(1), 105-122. Abstract

2005 

Edward F. McQuarrie and Barbara J. Phillips, "Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words," 34(2),                   7-20. Abstract

2004 

Minette E. Drumwright and Patrick E. Murphy, "How Advertising Practitioners View Ethics," 33(2), 7-24. Abstract

2003   

Julie Ruth and Bernard L. Simonin, "Brought to You by Brand A and Brand B," 32(3), 19-30. Abstract

2002 

Barbara J. Phillips and Edward F. McQuarrie, "The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements, 1954-1999," 31(4), 1-13. Abstract

Marla Royne Stafford, Tomas F. Stafford, and Ellen Day, "A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions," 31(2), 17-36. Abstract

2001 

Joyce M. Wolburg, "The 'Risky Business' of Binge Drinking Among College Student: Using Risk Models for PSAs and Anti-Drinking Campaigns," 30(4), 23-39. Abstract

1999 

Ruth Anne Weaver Lariscy and Spencer F. Tinkham, "The Sleeper Effect and Negative Political Advertising," 28(4), 13-30. Abstract

1998 

Brian D. Till and Terence A. Shimp, "Endorsers in Advertising: The Case of Negative Celebrity Information," 27(1), 67-82. Abstract

1997 

Amna Kirmani, "Advertising Repetition As A Signal Of Quality: If It's Advertised So Much, Something Must Be Wrong," 26(3), 67-82. Abstract

1996 

Avery M. Abernethy and George R. Franke, "The Information Content of Advertising: A Meta-Analysis 25(2), 1-17. Abstract

Cele Otnes and Linda M. Scott, "Something Old, Something New: Exploring the Interaction between Ritual and Advertising," 25(1), 33-50. Abstract

1995 

Dean M. Krugman, Glen T. Cameron and Candance McKearney White, "Visual Attention to Programming and Commercials: The Use of In-home Observations," 24(1), 1-12. Abstract

1994 

Barbara B. Stern, "A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient," 23(2), 5-15. Abstract

1993 

Teresa J. Domzal and Jerome B. Kernan, "Mirror, Mirror: Some Postmodern Reflections on Global Advertising," 22(4), 1-20. Abstract

Patricia A. Stout and Roland T. Rust, "Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?" 22(1), 61-71. Abstract

1992 

Lawrence C. Soley and Robert L. Craig, "Advertising Pressures on Newspapers: A Survey," 21(4), 1-10. Abstract

1991 

Darrel D. Muehling, Russell N. Laczniak, and Jeffrey J. Stoltman, "The Moderating Effects of Ad Message Involvement: A Reassessment," 20(2), 29-38. Abstract

1990 

Peggy J. Kreshel, "John B. Watson at J. Walter Thompson: The Legitimation of 'Science' in Marketing," 19(2), 49-59. Abstract

1989 

David W. Stewart and Scott Koslow, "Executional Factors and Advertising Effectiveness: A Replication," 18(3), 21-32. Abstract

1988 

Roberto Friedmann and Mary R. Zimmer, "The Role of Psychological Meaning in Advertising," 17(1), 31-40. Abstract