Call for Papers
Journal of Marketing Management
Special Issue on: Marketing in the 2010 British General Election: Perspectives, Prospect and Practice
Special Issue Editors: Dr. Paul Baines, Cranfield School of Management Professor Phil Harris, University of Chester
Deadline for submissions: September 1, 2010
We invite you to submit a manuscript of approximately 8,000 words to our Special Issue of the Journal of Marketing Management on the above theme. The idea is to explore, nuance and deconstruct an important social democratic concept, Political Marketing, on the grounds that its increasing use has an important role to play in modern (Eastern and Western) society. We propose that our political domain has evolved, some might say regressed, into a new culture of public communication and engagement (for example ‘citizen dialogue’, ‘listening’ – notions from politics which have entered the lingua franca in market research). Political marketing has morphed in ways which are unlikely to be have been expected/proposed by early social/political marketers such as Kotler, Johnson and Shama. In this special edition, we propose to evaluate perspectives on how the use of marketing is evolving, what are the prospects for its future use, and exactly how has marketing been practiced in the British General election and what implications does this have for marketing theory.
Specific Focus of the Special Issue ‐ Previous editions of respected marketing journals (e.g. Psychology and Marketing, Journal of Marketing Management, European Journal of Marketing) have focused special editions on political marketing, and several journals now regularly publish papers on political marketing, e.g. Journal of Political Marketing, Journal of Public Affairs). However, in this edition, we propose to focus more critically on how marketing is applied in the context of the British General Election of 2010. The aim in this special edition is to reflect, critique and evaluate uses of marketing during the 2010 General Election from new perspectives. Submissions are welcomed from interdisciplinary and international perspectives. Please consider submitting papers on themes (exemplified within the election) in the following areas:
1. Reflective and critical perspectives of the scope and definition of political marketing. 2. Criticisms and prescriptions on the use of market segmentation and market positioning techniques in political campaigns. 3. Evaluations of the effectiveness of marketing’s use in political campaigns. 4. Consumption perspectives and prospects in postmodernity. 5. Prospects for the use of branding techniques and strategies by political parties. 6. The application of marketing psychology theories in political consumption behaviour. 7. The application of ethical theory and perspectives to political marketing contexts, concepts and campaigns. 8. Critical consideration of the applicability of not ‐ for ‐ profit, social and service marketing concepts in political marketing campaigns (e.g. fund ‐ raising, campaigning, volunteering, donor/recipient customers and credence, trust and commitment, engagement). 9. Evaluations of campaign strategies from a variety of strategic marketing/management perspectives (e.g. the resource ‐ based view, survival ‐ based strategies, etc.). 10. Considerations of how non ‐ governmental organizations, including corporations, involve themselves in election campaigns from a marketing perspective (e.g. single issue campaigning, lobbying, donations to political parties).
Papers written in areas other than the above will also be considered. All manuscripts submitted must strictly follow the guidelines for the Journal of Marketing Management. These are available at www.informaworld.com/rjmm
The closing date for submissions is September 1, 2010 for publication in July 2011.
Submissions Manuscripts should be submitted online using the Journal of Marketing Management ScholarOne Manuscripts site (http://mc.manuscriptcentral.com/rjmm) from 1 January 2010. New users should first create an account. Once a user is logged onto the site submissions should be made via the Author Centre. Authors should prepare and upload two versions of their manuscript. One should be a complete text, while in the second all document information identifying the author should be removed from files to allow them to be sent anonymously to referees. When uploading files authors will then be able to define the non ‐ anonymous version as “Complete paper with author details”, and the anonymous version as “Main document minus author information”.
To submit your manuscript to the Special Issue on Marketing in the 2010 British General Election: Perspectives, Prospect and Practice choose the title of the Special Issue from the Manuscript Type list when you come to submit your paper. Also, when you come to the ‘Details and Comments’ page, answer ‘yes’ to the question ‘Is this manuscript a candidate for a special issue’ and insert the title in the text field provided.
If you have any queries you can direct these to the guest editors: Dr. Paul Baines , Reader in Marketing, Cranfield School of Management, Cranfield, Bedfordshire, MK43 0AL, UK Email: paul.baines@cranfield.ac.uk Professor Phil Harris , Executive Dean, Faculty of Business, Enterprise and Lifelong Learning, Westminster Chair of Marketing & Public Affairs, University of Chester, Parkgate Road, CH1 4BJ, UK Email: p.harris@chester.ac.uk
|