Call for Papers
Journal of Marketing Management
Special Issue on: The Marketisation and Marketing of Higher Education
Special Issue Editors: Jane Hemsley ‐ Brown and Anthony Lowrie
Deadline for submissions: October 31, 2010
The Editors of this special issue of JMM on “Marketisation, Marketing and Higher Education” invite papers which critically engage with theoretical and empirical issues, drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education, in an international context. Papers which meet the following objectives would be welcome: Papers which aim to
1. Bridge the disciplines of marketing and higher education and address the emerging issues, debates, and research findings concerning the role that marketing has to play in policy making and the management of universities world ‐ wide. 2. Explore evaluate and critically analyse the overall management of the marketing function within higher education institutions, with particular focus on issues of concern to policy makers and senior managers in universities. 3. Present rigorous empirical research results related to all aspects of HE marketing, student choice behaviour and economic issues related to marketisation. 4. Present a discursive view of critical theory, conceptual developments in HE marketing and marketisation. 5. Debate and theorise about the role of marketing as an orientation of management at the strategic level in higher education institutions worldwide. Paper covering the any of the following topics would be welcome: · Marketing philosophy and ideology in higher education management · The role of marketing in strategic higher education planning · Markets, consumers and stakeholders · Internationalisation strategies · Widening participation and marketisation · Relationship marketing and service quality in higher education · Analysis of choice and decision making in higher education · Ethical issues in the marketisation of higher educational · The management of marketing ‐ led change in higher education · The development, application and utilization of marketing theory to higher education · Resource allocation and finance in strategic and marketing planning · International marketing in higher education issues and dilemmas · Marketing effectiveness at the operational and strategic levels · Higher education economics, research, theory and critique
All manuscripts submitted must strictly follow the guidelines for the Journal of Marketing Management. These are available at www.informaworld.com/rjmm The closing date for submissions is October 31, 2010 for publication in October 2011.
Submissions Manuscripts should be submitted online using the Journal of Marketing Management ScholarOne Manuscripts site (http://mc.manuscriptcentral.com/rjmm) from 1 January 2010. New users should first create an account. Once a user is logged onto the site submissions should be made via the Author Centre. Authors should prepare and upload two versions of their manuscript. One should be a complete text, while in the second all document information identifying the author should be removed from files to allow them to be sent anonymously to referees. When uploading files authors will then be able to define the non ‐ anonymous version as “Complete paper with author details”, and the anonymous version as “Main document minus author information”.
To submit your manuscript to the Special Issue on Marketisation, Marketing and Higher Education choose the title of the Special Issue from the Manuscript Type list when you come to submit your paper. Also, when you come to the ‘Details and Comments’ page, answer ‘yes’ to the question ‘Is this manuscript a candidate for a special issue’ and insert the title in the text field provided.
If you have any queries you can direct these to the guest editors: Dr Jane Hemsley ‐ Brown, Senior Lecturer in Marketing Email to: j.hemsley ‐ brown@surrey.ac.uk School of Management, University of Surrey, Guildford, GU2 7XH, UK
Dr Anthony Lowrie, Associate Professor of Marketing Email to: a.lowrie.02@cantab.net College of Business and Industry, Minnesota State University Moorhead 1104 Seventh Avenue South, Moorhead, Minnesota 56563, USA
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