American Academy of Advertising Annual Member’s Meeting Burlington,
Vermont April 13, 2007
President Les Carlson called the meeting to order at 5:10 p.m. Forty-seven members were present.
1) Past President Pat Rose reported that the 2008 officers would be: Jef Richards, President, Dean Krugman, President Elect; Shelly Rodgers, Vice President; Steve Edwards, Secretary; and Herb Rotfeld, Treasurer.
2) President Elect Jef Richards reported that there were 18 special topic submissions to the 2007 conference. Thirteen were accepted. Richards thanked everyone that submitted topics as well as all of the reviewers. Richards also reminded the members that 2008 would be the Academy’s 50th Anniversary and that members should send him celebration ideas as well as any archival Academy photos.
3) Vice President Kim Sheehan informed the members that 141 papers were submitted to the conference and 72 were accepted. She thanked all 155 reviewers of the papers. She further stated that confmaster, the on-line submission site had been well received and that the Academy would continue to utilize this site. Sheehan reminded the members that the Best Conference Paper had been awarded to Hyung-Seok Lee and Chang-Hoan Cho of the University of Florida and that this paper would be presented Saturday morning at 8 a.m.
4) Treasurer Kristina Frankenberg reported that the finances of the Academy were in good condition: members’ equity is approximately $356K. Of note, approximately 46% of the Academy’s revenue comes from the annual conference, 29% from membership. Frankenberg further reported that the Academy was, once again, operating under a budget and that the Finance Committee had reviewed the budget.
5) The Conference Director Bob King announced that there were currently 215 registrants for the conference (approaching an all time high) and that 40 members had registered for the pre-conference. Twenty percent of the registrants were students; two thirds of the registrants had registered on-line. The Academy also took in approximately $9K in outside funding (advertisers, exhibitors, and sponsorships). The 2008 Conference will be held in San Mateo, CA, the 2009 conference in Cincinnati, and the 2010 conference in Minneapolis.
To date, almost 100 people have registered for the 2007 Asia-Pacific Conference to be held in Seoul Korea. KAS is proving to be a generous host and the facilities at the Korean University are spectacular. Ray Taylor thanked Bob for all his work and coordination on this conference.
6) Carlson announced that Don Jugenheimer planned to step down as Executive Director at the end of his three year term, December 2007. The Executive Committee has appointed Rose to this position for a three-year term, starting January 2008.
7) Awards Committee member Herb Rotfeld presented the report for Chair Mary Ann Stutts. Minimal nominations were made this past year; indeed, only the Kim Rotzell award for Advertising Ethics and Social Responsibility was awarded. The committee needs submissions of nominees for all awards.
8) International Education Committee Chair Ray Taylor reported that the committee was discussing putting together international information to be posted on the web, being more visible in the AAA newsletter, looking at how best to work with IAA, and monitoring the internship program developed by Gordon Miracle to see if the AAA might tie-in to it.
9) Finance Committee Chair Nancy Mitchell thanked her committee members and applauded Frankenberg for her work as Treasurer. Mitchell reminded the members that the Finance Committee has oversight of the financials outside of the EC and that they have reviewed the budget and will be conducting an internal spot audit.
10) Industry Relations Committee Chair Bruce Bendinger reported that the committee had found a way of bringing professionals into the classroom by utilizing the camera on the MAC. They will be disseminating this information. Further, the committee will be putting together a speakers’ bureau.
11) Membership Committee Chair Wendy Macias informed members that the membership numbers were now over 413, a higher number at this time of year for a number of years, and that the new website, membership renewal online, and online conference registration had helped in achieving this. The committee is reviewing membership campaigns created by University of Georgia students and hopes to launch a campaign later this year.
12) Publication Committee Member Barbara Philips presented the report for Chair Nora Rifkin.
a. The Committee thanked the Newsletter Editor, Shelly Rodgers, and the Webmaster, Assaf Avni, for their hard work in 2006. Rodgers term will be expiring and a search for her replacement will take place. Philips announced that there is a respectable backlog of Journal articles but that the new page allowance should help to reduce that. She also thanked M E Sharpe for not charging for page overages during 2006.
b. The Committee will be making recommendations to the EC
regarding:
13) Journal of Advertising Editor Marla Royne announced that the 2006 best article award had gone to James H. Leigh, George M. Zinkhan, and Vanitha Swaminathan. As stated at the luncheon, she reminded the members that all three authors had donated the cash award back to the Academy to fund others’ research. Royne also reminded members that the Journal had been accepted for listings by JSTOR. The Journal is now receiving close to 200 submissions a year and Eric Haley has been appointed Associate Editor; Susan Myers is serving as the Editorial Assistant. The average turn-around time on submissions is 67 days.
At the moment two special issues are planned: August 2007 submission deadline – Creativity Research in Advertising co-edited by Sheila Sasser and Scott Koslow; TBD deadline: Regulation and Self-Regulation co-edited by Herb Rotfeld and Ray Taylor
The Members Meeting was adjourned at 6:02 p.m.
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