Conference Proceedings 

Every year the AAA holds a conference at which advertising research findings and theories are presented, as well as papers concerning methods of teaching advertising. Following each annual conference, the papers presented at that meeting are compiled into a published Proceedings. Below are links to Tables of Contents (1996-2011) or annotated bibliographies (1980-1995) of archived Proceedings.

In addition, the AAA started a bi-annual Asian-Pacific Conference in 2001. Proceedings of those conferences were also published.

CD Roms of all AAA Annual Conference Proceedings for years 1973 through 2010 as well as 1966 and all Asian-Pacific Conference Proceedings and the Proceedings of the 2010 European Conference, are available.  Occasional Papers in Advertising [(1966 (V1,1) and (V1, 2), 1967 (V1, 3) and 1971 (4)] are also available as one set. Order here.

Tables of Contents and full text (1996-2012)

The most recent Tables of Contents are available in PDF format. If you can't open PDF files, get the latest version of Adobe Acrobat Reader. 

The Proceedings of the 2012 Annual Conference: Full text
Margaret Morrison, Editor, University of Tennessee

The Proceedings of the 2011 Asia-Pacific Conference: Full text
Carrie La Ferle co-editor, Southern Methodist University; Gayle Kerr co-editor, Queensland University of Technology

The  Proceedings of the 2011 Annual Conference: Full text
Steven Edwards ed., Southern Methodist University

The Proceedings  of the 2010 European Conference: Full text 
Eric Haley ed., University of Tennessee

The Proceedings  of the 2010 Annual Conference: Full text 
Wei-Na Lee ed., University of Texas at Austin

The Proceedings of the 2009 Asia-Pacific Conference
Hairong Li co-editor, Michigan State University; Shengmin Huang co-editor,  Communication University of China; and Dinghai Jin co-editor, Shanghai Normal University Full text

The Proceedings of the 2009 Annual Conference: Full text
Glen Nowak ed., Centers for Disease Control and Prevention

The Proceedings of the 2008 Annual Conference:  Table of Contents, Full text   Shelly Rodgers ed., University of Missouri

The Proceedings of the 2007 Annual Conference: Table of Contents, Full text
Kim Sheehan ed., University of Oregon

The Proceedings of the 2007 Aisa-Pacific Conference: Table of Contents,  Full text
American Academy of Advertising and Korea Advertising Society

The Proceedings of the 2006 Annual Conference: Table of Contents, Full text
Jef Richards ed., The University of Texas at Austin.

The Proceedings of the 2005 Annual Conference: Table of Contents, Full text
Carrie LaFerle ed., Michigan State University.

The Proceedings of the 2005 Asia-Pacific Conference: Table of Contents, Full text Hong Cheng, Co-Editor, Ohio University
Kara Chan, Co-Editor, Hong King Baptist University

The Proceedings of the 2004 Annual Conference: Table of Contents, Full text
Patricia B. Rose ed., Florida International University

The Proceedings of the 2003 Annual Conference: Table of Contents, Full text
Les Carlson ed., Clemson University.

The Proceedings of the 2003 Asia-Pacific Conference: Table of Contents, Full text Patricia B. Rose, co-editor, Florida International University
Robert L.King, co-editor, University of Richmond

The Proceedings of the 2002 Annual Conference: Table of Contents, Full text
Avery M. Abernethy ed., Auburn University

The Proceedings of the 2001 Annual Conference:Table of Contents, Full text
Charles R, Taylor ed., Villanova University

The Proceedings of the 2001 Asia-Pacific Conference: Table of Contents, Full text Marilyn S. Roberts, co-editor, University of Florida
Robert L. King, co-editor, University of Richmond

The Proceedings of the 2000 Annual Conference: Table of Contents, Full text
Mary Alice Shaver, ed., Michigan State University.

The Proceedings of the 1999 Annual Conference: Table of Contents, Full text Marilyn S. Roberts, ed., University of Florida.

The Proceedings of the 1998 Annual Conference: Table of Contents, Full text
Darrel D. Muehling, ed., Washington State University.

The Proceedings of the 1997 Annual Conference: Table of Contents, Full text
M. Carole Macklin, ed., University of Cincinnati.

The Proceedings of the 1996 Annual Conference: Table of Contents, Full text
Gary B. Wilcox, ed., University of Texas at Austin.

The Proceedings of the 1995 Annual Conference: Abstracts,  Full text
Charles S. Madden, ed., Waco, TX: Baylor University.

The Proceedings of the 1994 Annual Conference: Abstracts,  Full text
Karen Whitehill King, ed., Athens, GA: The University of Georgia.

The Proceedings of the 1993 Annual Conference: Abstracts, Full text
Esther Thorson, ed., Columbia, MO: University of Missouri-Columbia.

The Proceedings of the 1992 Annual Conference: Abstracts, Full text
Leonard N. Reid, ed., Athens, GA: The University of Georgia. 

The Proceedings of the 1991 Annual Conference: Abstracts, Full text
Rebecca Holman, ed., New York: D'Arcy Masius Benton and Bowles, Inc.

The Proceedings of the 1990 Annual Conference: Abstracts, Full text
Patricia A. Stout, ed., Austin, TX: The University of Texas at Austin. 

The Proceedings of the 1989 Annual Conference: Abstracts, Full text
Kim B. Rotzoll, ed., Urbana, IL: The University of Illinois at Urbana-Champaign.

The Proceedings of the 1988 Annual Conference: Abstracts, Full text
John D. Leckenby, ed., Austin, TX: The University of Texas at Austin.

The Proceedings of the 1987 Annual Conference: Abstracts, Full text
Florence G. Feasley, ed., Columbia, SC: University of South Carolina.

The Proceedings of the 1986 Annual Conference: Abstracts, Full text
Ernest F. Larkin, ed., Norman, OK: University of Oklahoma.

The Proceedings of the 1985 Annual Conference: Abstracts, Full text
Nancy Stephens, ed., Tempe, AZ: Arizona State University. 

The Proceedings of the 1984 Annual Conference: Abstracts, Full text
Donald R. Glover, ed., Lincoln, NE: University of Nebraska-Lincoln.

The Proceedings of the 1983 Annual Conference: Abstracts, Full text
Donald W. Jugenheimer, ed., Lawrence, KS: University of Kansas.

The Proceedings of the 1982 Annual Conference: Abstracts, Full text
Alan D. Fletcher, ed., Knoxville, TN: University of Tennessee.

The Proceedings of the 1981 Annual Conference: Abstracts, Full text
H. Keith Hunt, ed., Provo, UT: Brigham Young University.

The Proceedings of the 1980 Annual Conference: Abstracts, Full text
James E. Haefner, ed., Urbana, IL: University of Illinois.

The Proceedings of the 1979 Annual Conference:  Full text Steven E. Permut, ed., Yale University