Call for Proposals - AAA 2009
Research Fellowship Competition
Submission Deadline: August 29, 2008

The American Academy of Advertising Research Fellowship Competition promotes the continued scholarship of professors and advertising professionals who have completed their education and are doing research in advertising. Doctoral students are not eligible to participate in this competition, and joint research with doctoral students is likewise specifically excluded, unless that research will not be part of the student's dissertation.

Each award, typically, is in the range of $1,000 to $3,000. Any topic that is appropriate for potential publication in the Journal of Advertising is eligible for the competition.

Awards are based on a competitive review of research proposals. Winners must comply with the following requirements:

1. Persons submitting proposals must be current members of the American Academy of Advertising. If funded, you must also maintain membership until you complete your project.
   
2. Winners must grant the Journal of Advertising first right of refusal on any papers resulting from the supported research. Research fellows receive half of the award at the time of selection and half of the award when the first completed paper is submitted to the Journal of Advertising.
   
3. Winners must complete the awarded research project in three years to receive the second half of the award. If the project is not completed in three years, the second half of the award is automatically forfeited. For example, a 2009 Fellowship winner has until April 1, 2012 to complete the project in order to receive the second half of the award.
   
4. Winners should acknowledge that the project was funded by an AAA Research Fellowship in all publications resulting from the project. Winners are asked to publicize the award on their campuses, in their communities, etc., attaining as much publicity as possible.

Requirements for Submission of Proposals

PLEASE NOTE THAT ALL SUBMISSIONS SHOULD BE SENT ELECTRONICALLY in MS Word format. Submissions should include the following:

1. A cover email, including the proposal's title, with the names and addresses (including email addresses) and affiliations of all authors. Please designate a single contact person and provide phone and fax numbers for that person as well. This page is for record keeping only and will be removed before submissions are sent out for review. Proposals are double-blind reviewed, so the researcher's name, geographic location, or affiliation should not be revealed in the body of the proposal. You will receive an email acknowledgement.
   
   To ensure that your paper is blind reviewed, do not include a title page with your proposal (your cover email will serve as your “title page”). Additionally, per the instructions below, you must delete all properties from your proposal.
   
   Procedure for deleting properties for e-mail submission (in Word):
   • go into “file”
   • go into "properties"
   • under the headings of “Summary” & “Custom” please erase all affiliations. Under “Custom” be sure to delete all lines in the “Properties” box and you do this by clicking on the “delete box” that is present in the same window.
   
   Electronic submissions must be received no later than 5pm Friday, August 29, 2008 by the Chair of the Research Committee.
   
   
2. The body of the proposal, which should be no more than 10 pages, excluding tables & figures.
   The body of the proposal shall include:
   
   • A literature review, including a statement of the substantive contribution and importance of the proposed research, and ending with relevant research questions or hypotheses.
   • A methodology section that succinctly outlines the research design, including the subjects (if any) and procedure. If relevant, please identify dependent and independent variables, treatment manipulations, experimental design, data analysis techniques, statistical models, etc., in this section.
   • A conclusion, including expected results and implications.
   • References
   
   Proposal Format Requirements
   • 10 page limit, including references. Figures, tables, budget and timetable may be attached as addenda to the proposal.
   • Contents must be double spaced
   • 12 point Times New Roman font (or equivalent)
   • One inch margins on all four sides
   • Title of proposal at the top of page one
   • Page numbers
   
   
3. An appendix, including:
   • A timetable for completion of the research
   • A proposed budget, which should be both realistic and adequately detailed.
   
   
4. In addition to the proposal, submit one resume/vitae for each author.
   

Proposals must reach the Chair of the Research Committee by 5pm on Friday August 29, 2008. Submissions will be acknowledged via email. Faxed or standard postal mail submissions are not allowed. Winners will be notified by early December 2008. The awards will be announced at the 2009 AAA Conference and communicated to the membership through the AAA Newsletter.

Researchers who previously have received an AAA Fellowship are eligible for the award. Researchers who have submitted proposals that have not been awarded support in the past may resubmit proposals for similar projects.

Submit materials to:

Dr. Janas Sinclair
Chair, AAA Research Committee
School of Journalism and Mass Communication
University of North Carolina at Chapel Hill
Email: sinclair@unc.edu