Asia-Pacific Conference Proceedings
01_AAA AsiaPac3_Front Cover
02_AAA AsiaPac3_Inside Cover
03_AAA AsiaPac3_Copyright Page
04_AAA AsiaPac3_Preface
05_AAA AsiaPac3_Reviewers
06_ AAA AsiaPac3_Table of Contents
07_ AAA AsiaPac3_paper01
“Changes in the Levels of Advertising Expenditures During Recessionary Periods:
A Study of Advertising Performance in Eight Countries”
Dan Shaver, University of Central Florida
Mary Alice Shaver, University of Central Florida
Adam Eisenberg, University of Central Florida
08_AAA AsiaPac3_paper02
“A Review and Trend Analysis of Advertising Research on Asia 1984-2003”
Louisa Ha, Bowling Green State University
09_AAA AsiaPac3_paper03
“Do Visuals Travel? An Exploratory Study of Print Ads in Asia-Pacific Region”
Daniel Ng, Bradley University
10_AAA AsiaPac3_paper04
“Effectively Reaching the Model Minority:
Ethnic Differences in Responding to Culturally Embedded Targeted
and Non-Targeted Advertisements”
Osei Appiah, Ohio State University
Yung-I Liu, Ohio State University
11_AAA AsiaPac3_paper05
“Incorporating a New Cultural Factor into Cross-National Advertising Analysis:
An Application of the Neutrality versus Affectivity Dimension”
Kyoo-Hoon Han, University of Georgia
Young-Woo Jun, Incheon University
12_AAA AsiaPac3_paper06
“Standardized or Localized Advertising: The Case of China”
John C. Schweitzer, Bradley University
Tom Doctoroff, J. Walter Thompson Company
13_AAA AsiaPac3_paper07
“Standardized vs. Localized Predicaments in Consumer Services Marketing:
How U.S. Advertising Executives Approach Non-Domestic Markets”
Ali M. Kanso, University of Texas at San Antonio
Richard Alan Nelson, Louisiana State University and A&M College
14_AAA AsiaPac3_paper08
“Characteristics of Award-Winning Television Advertising in the People’s Republic of China:
Content Analysis of the 1997-2003 Chinese Advertising Festivals”
Qichao Deng, University of Florida
Marilyn S. Roberts, University of Florida
15_AAA AsiaPac3_paper09
“Materialism Among Children in Urban China”
Kara Chan, Hong Kong Baptist University
16_AAA AsiaPac3_paper10
“Media Use and Advertising Comparisons Across China, Taiwan, and the U.S.A”
Carrie La Ferle, Michigan State University
Steven M. Edwards, Michigan State University
Wei-Na Lee, University of Texas at Austin
17_AAA AsiaPac3_paper11
“Korean People’s Skepticism Toward Advertising in Korea”
Sung Wook Shim, Hanyang University
Hanjun Ko, Kookmin University
18_AAA AsiaPac3_paper12
“Investigating the Construct of Adolescent Receptivity to Tobacco Advertising and Promotion”
Alvin Y.C. Lee, University of Western Australia
Richard Mizerski, University of Western Australia
Katherine Mizerski, Edith Cowan University
Desmond Lam, University of Macau
19_AAA AsiaPac3_paper13
“How Context-Evoked Affect Influences Responses to Ads for High- and Low-Involving Products”
Chingching Chang, National Chengchi University
20_AAA AsiaPac3_paper14
“Interactivity in Consumer Communication Functions:
A Comparison of Korean and U.S. Leading Retail Websites”
Sung-Yeon Park, Bowling Green State University
Louisa Ha, Bowling Green State University
21_AAA AsiaPac3_paper15
“Understanding Internet Marketing Adoption in Non-Profit Organizations
with the Technology Acceptance Model”
Kenneth C. C. Yang, University of Texas at El Paso
22_AAA AsiaPac3_paper16
“Diffusion of Innovation and Consumer Value in Taiwan’s Mobile Communication Market”
Jerry Hu, National Chung Hsing University
Robert Pennington, National Chung Hsing University
Hung-Chang Chiu, National Chung Hsing University
23_AAA AsiaPac3_paper17
“Insights into the Account Planning Enigma: Views from the U.S. and Australia”
Gayle Kerr, Queensland University of Technology
Patricia B. Rose, Florida International University
Sigal Segev, Florida International University
24_AAA AsiaPac3_paper18
“The Effect of Sampling and Point of Purchase Advertising on Young Children’s First Purchases”
Dafina Rexha, University of Western Australia
Katherine Mizerski, Edith Cowan University
Richard Mizerski, University of Western Australia
25_AAA AsiaPac3_paper19
“How Effective Are Sales Promotion Tools? A Study of Hong Kong Supermarket Shoppers”
Yi-Zheng Shi, Hong Kong Baptist University
Ka-Man Cheung, Hong Kong Baptist University
Gerard Prendergast, Hong Kong Baptist University
26_AAA AsiaPac3_paper20
“A New Framework for Evaluating Sponsorship Opportunities”
Derek T.Y. Poon, Hong Kong Baptist University
Gerard Prendergast, Hong Kong Baptist University
27_AAA AsiaPac3_paper21
“Does Sex Sell in Taiwan? An Experimental Investigation of Sexual Appeals
on Advertising Effectiveness and Emotional Response”
Josephine T. C. Nio, Southern Taiwan University of Technology
28_AAA AsiaPac3_paper22
“Gender, Culture, and Smoking: A Case Study of Virginia Slims Advertising
in the United States, Japan, and Korea”
Timothy Dewhirst, University of Saskatchewan
Wonkyong Beth Lee, University of Waterloo
Geoffrey Fong, University of Waterloo
Pamela Ling, University of California, San Francisco
29_AAA AsiaPac3_paper23
“A Comparative Analysis of the Images of Teenage Girls in U.S. and Taiwanese Teen Magazines”
Leslie J. Turner, Pennsylvania State University
Chi-Jen Hsieh, Fu Hsing Kang College
30_AAA AsiaPac3_paper24
“Perceptions of Advertising in the Newly Independent States:
Uzbekistani Students’ Beliefs About Advertising”
Jami A. Fullerton, Oklahoma State University
Renat M. Deushev, Oklahoma State University
31_AAA ASiaPac3_paper25
“Social Marketing: A Completed Pilot and a Potential Long-Term Project
for Disaster Preparedness in Central Vietnam”
Jyotika Ramaprasad, Southern Illinois University
32_AAA AsiaPac3_paper26
“Reactions of Singaporeans to U.S. Public Diplomacy Advertising”
Alice Kendrick, Southern Methodist University
Jami A. Fullerton, Oklahoma State University
Matthew Hamilton, Oklahoma State University
33_AAA AsiaPac3_paper27
“Hong Kong’s Article 23: A Case in Political Marketing Communication”
Gerard Prendergast, Hong Kong Baptist University
Alex S. L. Tsang, Hong Kong Baptist University
34_AAA AsiaPac3_paper28
“Strategic Analysis of Taiwan’s Political Advertising of Presidential Elections in 2000 and 2004”
Tzong-Horng, Dustin, Dzwo, Nan-hua University
35_AAA AsiaPac3_paper29
“Sociolinguistic Evaluation of Toyota’s 2003 Controversial Ad Campaign in Beijing”
Fengru Li, University of Montana
36_AAA AsiaPac3_paper30
“Language Attitude as a Moderator of Bilingual Consumers’ Processing of Radio Advertisements:
A Case of Cantonese Bilinguals”
Fang Liu, University of Western Australia
Richard Mizerski, University of Western Australia
37_AAA AsiaPac3_paper31
“Yo! Yao!: A Case Study of Meaning Transfer in Cross-Culture Celebrity Endorsement”
Yan Jin, University of Missouri-Columbia
Glen T. Cameron, University of Missouri-Columbia
Fritz Cropp, University of Missouri-Columbia
38_AAA AsiaPac3_paper32
“Love, Guilt, and Consumption:
Analyzing Mother’s Day Advertising Messages in Thailand and U.S.A.”
Chompunuch Punyapiroje, Burapha University
39_AAA AsiaPac3_panel A
Integrated Marketing Communication (IMC): Learning and Teaching Issues in Asia-Pacific
Moderator:
Charles H. Patti, Queensland University of Technology
Panelists:
Gayle F. Kerr, Queensland University of Technology
Ilchul Kim, Dong Eui University
Yasuhiko Kobayashi, Aoyama Gakuin University
Don E. Schultz, Northwestern University
40_AAA AsiaPac3_panel B
Teaching International Advertising
Moderator:
Jim Avery, University of Oklahoma
Panelists:
Marilyn Roberts, University of Florida
Kara Chan, Hong Kong Baptist University
Hairong Li, Michigan State University
41_AAA AsiaPac3_panel C
Asian Brands and Global Advertising
Moderator:
Hairong Li, Michigan State University
Panelists:
Jim Avery, University of Oklahoma
Scott S. Liu, University of South Florida
Kartik Pashupati, Southern Methodist University
Royce Yuen, Ogilvy Southern China
42_AAA AsiaPac3_panel D
Native Sons: Growing Global Marketers Among Asian and Asian-American Athletes
Moderator:
Jason Chambers, University of Illinois at Urbana-Champaign
Panelists:
Osei Appiah, Ohio State University
Fritz Cropp, University of Missouri-Columbia
Frauke Hachtmann, University of Nebraska at Lincoln
|
