Noon – 1 p.m., March 20
Marriott Minneapolis City Center Hotel
 There’s a lot of information and discussion out there about where advertising is and where it is going. Gain some clarity about where we are and where things might be heading from our keynote speaker, advertising guru Rance Crain, President, Crain Communications, Inc., and Editor in Chief of Advertising Age.
Click here for the Conference Program.
Advertising Theory is Alive and Well in the Land of 10,000 Lakes
Treat yourself to a day of luxuriating in thinking deeply about advertising theory at this year’s AAA pre-conference “Theories of Advertising and Their Link with Advertising Industry and Its Practices”. Drs. Esther Thorson, Sandra Moriarty, and Margaret Duffy (pictured above L to R) have assembled some of the nation's most prominent advertising scholars and researchers to share their viewpoints on a range of topics related to advertising theory - what findings mean for ad theory, the digital environment, and more! Audience members will participate in break-out sessions with presenters to discuss ad theories: what’s out there, what’s missing, and what works.
Click here to check out this year’s pre-conference program.
Join Dr. Don Schultz (Northwestern University) and his illustrious panelists as they discuss “The Intersection between Manufacturers, Retailers, and Customers in the Retail Store” (Session 1.3)
Engage in a discussion about “The Enhanced Role for Advertising Ethics” with Wally Snyder, President Emeritus, American Advertising Federation, and his stellar line-up of panelists including Bob Wehling (Empower MediaMarketing), Lee Peeler (National Advertising Review Council), Glen Cameron (University of Missouri), and Ivan Preston (University of Wisconsin-Madison) (Session 2.3)
Drs. Jean Grow (Marquette University) and Sheri Broyles (University of North Texas) have lined up a prestigious group of industry panelists to share ideas on “Weaving Your Way through the Creative Labyrinth: Words of Wisdom from Professionals” (Session 3.3)
Get a sneak peek into the future of advertising as John Eighmey (University of Minnesota) and his winning group of industry panelists discuss "When We Meet in 2020, What Will Advertising Vision Be" (Session 5.3)
Calling all creatives - Glenn Griffin (Southern Methodist University) and Deborah Morrison (University of Oregon) and their brilliant panelists share insights into "New Methods in Creativity Research: Interprestative Phenomenological Analysis and Enduring Visual Products" (Session 6.3)
Want to know where advertising careers are headed? Check out Session 9.3 "Advertising Career Advice for the Year 2030" moderated by John M. Sweeney (University of North Carolina at Chapel Hill)
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