The mission of the Global and Multicultural Committee is to promote and facilitate the American Academy of Advertising’s role as a leading forum for sharing knowledge about scholarship, education and practice in international advertising.


The committee will develop and propose initiatives to:

  1. Extend the global footprint of the academy through advertising conferences, meetings, workshops and activities around the world
  2. Promote international interests of academy members by identifying opportunities to internationalize learning, networking and professional development
  3. Strengthen the academy’s relations with peer advertising associations around the world
  4. Encourage growth of international membership in the academy
  5. Foster collaboration with professors from other countries to develop cross-cultural research skills and participate in research teams doing international/cross-cultural research
  6. Create an online clearing house/global information resource center for the study of international advertising research and practice
  7. Encourage internationalization of marketing communication/advertising/PR/ IMC programs in U.S. universities

Initiatives & Resources

Need some ads to illustrate that brilliant international advertising lecture? Looking for a research partner to start a dream project? Searching for a professional development opportunity far away from home?

Welcome to the AAA international advertising resource page. As each section of the website goes live, we hope to evolve into your one-stop-shop (or take-off point) for all things international in advertising teaching, research and professional activities.

We hope you find the site useful and visit often. Of course as an all-volunteer committee we cannot do it all without your help. If you would like to get involved in growing this valuable resource, we would love to hear from you. Send us your ideas, web links, examples, requests, or international advertising related materials. Contact us at international@aaasite.org.

International Scholar Database

Research Database

    • Articles on Multicultural / International / Cross-Cultural Advertising (2006-2016)
      • from Journal of Advertising PDF
      • from Journal of Interactive Advertising PDF
      • from Journal of Advertising Research PDF
      • from International Journal of Advertising PDF
      • from Journal of Current Issues & Research in Advertising PDF

Teaching Database (coming soon!)

Ads Database

      • India by Hemant Patwardhan PDF
      • Russia by Olga Shabalina PDF

Committee Members


Chair: Juliana Fernandes, University of Miami

Anthony (Hoyoung) Ahn, Pepperdine University 
Carrie La Ferle, Southern Mehodist University
Chang-Dae Ham, University of Illinois at Urbana-Champaign
Claire Segijn, University of Minnesota
Edoardo Teodoro Brioschi, Universita Cattolica Del Sacro Cuore, Italy
Eunice Kim, University of Florida
Hemant Patwardhan, Winthrop University
Ilwoo Ju, Saint Louis University
Jhih-Syuan (Elaine) Lin, National Chengchi University, Taiwan
Jong-Hyouk Jung, Texas Christian University
Jun Heo, Louisiana State University
Olga Shabalina, South Ural State University, Russia
Osnat Roth Cohen, Ariel University, Israel
Charles (Ray) Taylor, Villanova University
Sunny Tsai, University of Miami
Sydney Chinchanachokchai, University of Akron
Wonsun Shin, University of Melbourne

Connect with us!