If you're looking to connect with other international advertising scholars, click here!
IAEC TWITTER FEED
profile
Carrie La Ferle Southern Methodist University
Carrie La Ferle is professor at Temerlin Advertising Institute, Southern Methodist University.
Her research examines how culture impacts advertising effectiveness and consumer behavior. She has examined issues of credibility, attitudes toward advertising, ethnic minority media use, language preferences, and many other issues in relation to culture. Other research interests include product placement and new media channels as well as assessing the effects of advertising on society.
The world is closer than you think. Explore and connect right here.
Need some ads to illustrate that brilliant international advertising lecture? Looking for a research partner to start a dream project? Searching for a professional development opportunity far away from home?
Welcome to the AAA international advertising resource page. As each section of the website goes live, we hope to evolve into your one-stop-shop (or take-off point) for all things international in advertising teaching, research and professional activities.
We hope you find the site useful and visit often. Of course as an all volunteer committee we can’t do it all without your help. If you’d like to get involved in growing this valuable resource, we’d like to hear from you. Send us your ideas, web links, examples, requests, or international advertising related materials. We’ll also take bouquets (or brickbats).
