Conference Proceedings 

Every year the AAA holds a conference at which advertising research findings and theories are presented, as well as papers concerning methods of teaching advertising. Following each annual conference, the papers presented at that meeting are compiled into a published Proceedings. Below are links to Tables of Contents (1996-2007) or annotated bibliographies (1980-1995) of archived Proceedings.

In addition, the AAA started a bi-annual Asian-Pacific Conference in 2001. Proceedings of those conferences were also published.

CD Roms of all AAA Annual Conference Proceedings for years 1979 through 2007, as well as all four Asian-Pacific Conference Proceedings, are available to order here.

Tables of Contents (1996-2006)

The most recent Tables of Contents are available in PDF format. If you can't open PDF files, get the latest version of Adobe Acrobat Reader. 
 

• The Proceedings of the 2007 Annual Conference
  Kim Sheehan ed., University of Oregon
  
  
• The Proceedings of the 2007 Aisa-Pacific Conference
  American Academy of Advertising and Korea Advertising Society
  
  
• The Proceedings of the 2006 Annual Conference
  Jef Richards ed., The University of Texas at Austin.
  
  
• The Proceedings of the 2005 Annual Conference
  Carrie LaFerle ed., Michigan State University.
  
  
• The Proceedings of the 2005 Asia-Pacific Conference
  Hong Cheng, Co-Editor, Ohio University
  Kara Chan, Co-Editor, Hong King Baptist University
  
  
• The Proceedings of the 2004 Annual Conference
  Patricia B. Rose ed., Florida International University
  
  
• The Proceedings of the 2003 Annual Conference
  Les Carlson ed., Clemson University.
  
  
• The Proceedings of the 2003 Asia-Pacific Conference
  Patricia B. Rose, co-editor, Florida International University
  Robert L.King, co-editor, University of Richmond
  
  
• The Proceedings of the 2002 Annual Conference
  Avery M. Abernethy ed., Auburn University
  
  
• The Proceedings of the 2001 Annual Conference
  Charles R, Taylor ed., Villanova University
  
  
• The Proceedings of the 2001 Asia-Pacific Conference
  Marilyn S. Roberts, co-editor, University of Florida
  Robert L. King, co-editor, University of Richmond
  
  
• The Proceedings of the 2000 Annual Conference
  Mary Alice Shaver, ed., Michigan State University.
  
  
• The Proceedings of the 1999 Annual Conference
  Marilyn S. Roberts, ed., University of Florida.
  
  
• The Proceedings of the 1998 Annual Conference
  Darrel D. Muehling, ed., Washington State University.
  
  
• The Proceedings of the 1997 Annual Conference
  M. Carole Macklin, ed., University of Cincinnati.
  
  
• The Proceedings of the 1996 Annual Conference
  Gary B. Wilcox, ed., University of Texas at Austin.

Annotated Bibliographies (1980-1995)

NOTE: These archived Proceedings are part of the old AAA Web site. Clicking on these links will open an new browser window. Close that window to return to this site.)
 

• The Proceedings of the 1995 Annual Conference
  Charles S. Madden, ed., Waco, TX: Baylor University.
   
• The Proceedings of the 1994 Annual Conference
  Karen Whitehill King, ed., Athens, GA: The University of Georgia.
   
• The Proceedings of the 1993 Annual Conference
  Esther Thorson, ed., Columbia, MO: School of Journalism, University of Missouri-Columbia.
   
• The Proceedings of the 1992 Annual Conference
  Leonard N. Reid, ed., Athens, GA: The University of Georgia. 
   
• The Proceedings of the 1991 Annual Conference
  Rebecca Holman, ed., New York: D'Arcy Masius Benton and Bowles, Inc.
   
• The Proceedings of the 1990 Annual Conference
  Patricia A. Stout, ed., Austin, TX: The University of Texas at Austin. 
   
• The Proceedings of the 1989 Annual Conference
  Kim B. Rotzoll, ed., Urbana, IL: The University of Illinois at Urbana-Champaign.
   
• The Proceedings of the 1988 Annual Conference
  John D. Leckenby, ed., Austin, TX: The University of Texas at Austin.
   
• The Proceedings of the 1987 Annual Conference
  Florence G. Feasley, ed., Columbia, SC: University of South Carolina.
   
• The Proceedings of the 1986 Annual Conference
  Ernest F. Larkin, ed., Norman, OK: University of Oklahoma.
   
• The Proceedings of the 1985 Annual Conference
  Nancy Stephens, ed., Tempe, AZ: Arizona State University. 
   
• The Proceedings of the 1984 Annual Conference
  Donald R. Glover, ed., Lincoln, NE: University of Nebraska-Lincoln.
   
• The Proceedings of the 1983 Annual Conference
  Donald W. Jugenheimer, ed., Lawrence, KS: University of Kansas.
   
• The Proceedings of the 1982 Annual Conference
  Alan D. Fletcher, ed., Knoxville, TN: University of Tennessee. 
   
• The Proceedings of the 1981 Annual Conference
  H. Keith Hunt, ed., Provo, UT: Brigham Young University.
   
• The Proceedings of the 1980 Annual Conference
  James E. Haefner, ed., Urbana, IL: University of Illinois.