2017 American Academy of Advertising Global Conference

Advertising at the Intersection of Technology and Culture
July 6-8, 2017 ~ Waseda University ~ Tokyo, Japan

About the Conference

Advertising is constantly transforming, driven by two primary forces – the evolution of communication technology and cultural change. Technological advancement, such as social media, mobile devices, wearable technology, virtual reality, and the Internet of things, continues to reshape advertising. Cultural changes among consumers, demographics shifts, emerging new subcultures, and clashing or blending of multiple cultures within and across national boundaries keep challenging advertising research and practice. “Advertising at the Intersection of Technology and Culture” is the theme of the American Academy of Advertising 2017 Global Conference, which comes to the global center of innovative advertising showcasing a compelling mix of technology and culture – Tokyo, Japan! Read more: AAA and Tokyo

The conference will kick-off Thursday late afternoon, July 6, with a few sessions followed by an opening reception. We will have conference sessions all day Friday, July 7, along with a keynote speech by Yoshito Maruoka, President and COO of Dentsu Digital Inc. He is a long-time member of Japan Academy of Advertising. The day will be followed by a gala dinner. Sessions continue on Saturday – and we will conclude the conference with a tour of Tokyo. DETAILS


Full Agenda - Final 6/19/17 - Download PDF

Agenda at a Glance

  • Thursday, July 6, 2017 – Opening Reception
  • Friday, July 7, 2017 – Keynote, Sessions, Gala Dinner
  • Saturday, July 8, 2017 – Sessions, Lunch, Half-day Tour
  • Sunday, July 9, 2017 – Don't miss the Full-day Post-Conference Tour! $120 USD additional

Registration is open! - 2017 Global Conference Registration

  • If you have any trouble at all, please call 727-940-2658 x 2004 for AAA
  • Note that this website and the form works best in Chrome and does not work well in Microsoft Explorer
  • Registration fees:
    • AAA Professional Members $325 USD
    • AAA Student Members $215 USD
    • Non-Members $380 USD
  • After June 5, 2017, there will be an extra $50 USD will be charged.
  • Registration includes admission to all professional sessions, the opening reception, two lunches, morning and afternoon breaks, and the offsite Friday dinner and Saturday social event.
  • You are welcome and encouraged to invite family and guests to the offsite Friday dinner and Saturday social event. This combination Guest Ticket will cost $150.
  • JAA and AAA attendees living in Japan should contact Morikazu Hirose directly at [email protected] for payment information.

The global conference will be held in the heart of Tokyo in conjunction with Waseda University. It will serve as an important forum for intellectual exchange and cross-national collaboration among advertising scholars, educators, and practitioners from around the world.We invite special topic session proposals and original research papers investigating any aspect of advertising. Although we welcome submissions on all advertising-related topics, papers and proposals focusing on the questions, challenges, and opportunities arising from the evolution of advertising driven by the technological and cultural forces around the world are particularly welcome.

Air Transportation

Narita Airport Japan (NRT) Website

Haneda Airport Japan (HND) Website

Ground Transportation
  • General Information
    • Taxis are extremely expensive
    • Recommended: Airport Limousine Bus to Sinjuku and then taxi or subway from there to hotel
  • Options from Narita
    • Train: JR Narita Express to Shinjuku Station, about 75 minutes
    • Bus: Airport Limousine Bus to Shinjuku Station, about 85 minutes
      Fare: 3,100¥ or about $29
    • In either case, take Ikebukuro-bound JR Yamanote Line from Shinjuku and get off at Takadanobaba Station (2 stations from Shinjuku), then from Takadanobaba Station Waseda exit take the hotel’s free shuttle bus or take taxi; fare is approximately 1,500¥ and takes about 15-20 minutes
  • Options from Haneda
    • Train: Tokyo Monorail to Hamamatsucho Station (JR Yamanote Line), about 25 minutes
      or Keikyu Airport Line Express to Shinagawa Station, about 25 minutes
    • Bus: Airport Limousine Bus to Shinjuku Station, about  
      Fare: 1,230¥ or about $11.50
    • In either case, get off at Takadanobaba Station, about 30 minutes by JR Yamanote Line, then from Takadanobaba Station Waseda exit, take the hotel’s free shuttle bus

RIHGA Royal Hotel on the Waseda Campus (about) - Site Hotel

Reservation Link

  • The RIHGA Royal Hotel is located at 1-104-19 Totsukamachi, Shinjuku-ku, Tokyo 169-8613. It is conveniently accessible by a free shuttle bus from Takadanobaba Station (JR Yamanote Line), or Waseda Station (Tokyo Metro).
  • Pricing available for July 6-9, 2017 (possible rates before conference dates, but no extension of rates after the conference as another begins July 10)
    • One person for twin or double room: 18,500¥
    • Two persons sharing either twin or double room: 29,000¥Yen (14,500¥ per person)
    • Three persons sharing either twin or double room: 36,000¥es (12,000¥ per person)


  1. Complimentary WiFi in guest rooms;
  2. If the room block fills, an overflow hotel will be found so please book early;
  3. Both standard double (with one queen-size bed) and twin (with two twin beds) rooms are spacious and comparable in size to most American hotel chains (two people can certainly share a room with two twin beds, and it is cheaper to do so); and
  4. Two of the seven floors are smoking floors, so please be sure to specify smoking vs. non-smoking when making your reservation.

For those of you who want to stay close to Waseda University, where conference sessions will be held, but not at the conference hotel, we would recommend that you book directly with one of the Sunroute hotels.

    • Sunroute Takadanobaba is close to Waseda University in a very convenient location. However, the building is old and the rooms are small.
      Rate: approximately $80 per night.
    • Sunroute HigashiShinjuku is relatively far (still walking distance) and the building is new. It is located between Waseda University and Shinjuku station.
      Rate: approximately $94 per night.
Presenter Information  Information for Presenters - coming soon
For More Information  Contact [email protected]