2019 Annual Conference Pre-conferences

Thursday, March 28, 2019

1. 8:00 am - 12:00 pm

Big Data for Social Media Advertising Research: Opportunities and Challenges
The first session will emphasize the issues of data acquisition by exploring disparate methods and techniques in social media data scraping and aggregation. The second session will probe into the methodological implications of big data for social media advertising research through several empirical studies.

Yang Feng (Chair), San Diego State University
Edward C. Malthouse, Northwestern University
Guda van Noort, University of Amsterdam
Jing Yang, Loyola University Chicago
Joseph T. Yun, University of Illinois at Urbana-Champaign
Aditya Bhat, University of Maryland
Huan Chen, University of Florida
Quan Xie, Bradley University

2. 8:00 am - 12:00 pm CANCELLED

The Current and Future Implications of Ad Blocking
This has been cancelled.

3. 1:00 pm - 5:00 pm

Time's UpTM/Advertising Education
In March of this past year, 140 C suite advertising executives declared: We are committed to achieving equity and safety in the workplace. We look at the lack of diversity in this group of women and see the long-term effect of power structures that encouraged some of us to rise but held others back. We see you. We see your talent. We see the gap. We want share of voice and share of power. Now it’s the academy’s turn. Our classrooms are filled with women. In fact, on many campuses, women outnumber men. Yet, when it comes to those running the advertising industry, well let’s just say advertising leadership doesn’t look like our classrooms. We believe that academics need to better prepare our student women and men alike — to reach back, rise up and share power (once they have it).

Jean M. Grow (Chair), Marquette University
Sheri J. Broyles, University of North Texas
Diane Fallon, The Richards Group
Becca Wegman, TM Advertising
Emileight Hubbard, Henry Oddo Austin & Fletcher
TBD, Signatory of Time's UpTM Advertising