2019 Annual Conference Pre-conferences

Thursday, March 28, 2019

1. 8:00 am - 12:00 pm

Big Data for Social Media Advertising Research: Opportunities and Challenges
The first session will emphasize the issues of data acquisition by exploring disparate methods and techniques in social media data scraping and aggregation. The second session will probe into the methodological implications of big data for social media advertising research through several empirical studies.

Yang Feng (Chair), San Diego State University
Jing Yang, Loyola University Chicago
Weiai (Wayne) Xu, University Massachusetts – Amherst
Joseph T. Yun, University of Illinois at Urbana-Champaign
Winson Peng, Michigan State University
Aditya Bhat, University of Maryland
Huan Chen, University of Florida
Quan Xie, Bradley University

2. 8:00 am - 12:00 pm

The Current and Future Implications of Ad Blocking
Growing sentiment that personalized advertising has become increasingly intrusive and unwelcome has led over 615 million consumers worldwide to install various forms of ad- blocking software. Users cite interruptive ad formats and growing privacy concerns as the leading motivations for installing these technologies. Adoption of ad blockers in the U.S. is currently estimated at 75.1 million (or 27.5%) of Internet users, with projections to reach upwards of 40% by 2020. Meanwhile, publishers and advertising industry leaders estimate that ad blocking cost them over $28 billion in revenue in 2017; and this figure is expected to exceed $35 billion by 2020.

Geoff Lamm, OMD Worldwide
Chris Pedigo, Digital Content Next (DCN)
Carl Settlemeyer, Federal Trade Commission
Johnny Ryan, PhD, Brave Software
Leigh Freund, Network Advertising Initiative (NAI)
Melanie Bates, Future of Privacy Forum (FPF)

3. 1:00 pm - 5:00 pm

Time's UpTM/Advertising Education
In March of this past year, 140 C suite advertising executives declared: We are committed to achieving equity and safety in the workplace. We look at the lack of diversity in this group of women and see the long-term effect of power structures that encouraged some of us to rise but held others back. We see you. We see your talent. We see the gap. We want share of voice and share of power. Now it’s the academy’s turn. Our classrooms are filled with women. In fact, on many campuses, women outnumber men. Yet, when it comes to those running the advertising industry, well let’s just say advertising leadership doesn’t look like our classrooms. We believe that academics need to better prepare our student women and men alike — to reach back, rise up and share power (once they have it).

Jean M. Grow (Chair), Marquette University
Sheri J. Broyles, University of North Texas
Diane Fallon, The Richards Group
Becca Wegman, TM Advertising
Emileight Hubbard, Henry Oddo Austin & Fletcher
TBD, Signatory of Time's UpTM Advertising