2020 Annual Conference Pre-conferences

Thursday, March 26, 2020

Morning Half-day Session - CANCELLED
Taking Traditional Advertising Courses Online: Creatively and Interactively Working with Curriculum and Technology
Afternoon Half-day Session: 1:00 pm - 5:00 pm - December Newsletter Article

Artificial Intelligence for Advertising Research
This half-day pre-conference will explore some fundamental issues, such as most advertising-relevant AI technologies, intelligent advertising as a hybrid of salesmanship and salesmachineship, the role of AI in consumer experience, AI-powered creativity, personalization, and the effectiveness of recommended systems vs. human recommendations.

Hairong Li, Michigan State University (Chair and Session 1 Moderator)
Harsha Gangadharbatla, University of Colorado, Boulder (Session 2 Moderator)
Louisa Ha, Bowling Green State University
Jisu Huh, University of Minnesota
Scott Koslow, Macquarie University
Cong Li, University of Miami
Yuping Liu-Thompkins, Old Dominion University
Guohua Wu, California State University, Fullerton

Full Day Session: 8:00 am - 5:00 pm (including lunch) - Cancelled
Diversity, Equity, & Inclusion in Action: Advertising Research, Teaching, and Practice