2020 Annual Conference Pre-conferencesThursday, March 26, 2020Morning Half-day Session - CANCELLED
Taking Traditional Advertising Courses Online: Creatively and Interactively Working with Curriculum and Technology
Artificial Intelligence for Advertising Research
This half-day pre-conference will explore some fundamental issues, such as most advertising-relevant AI technologies, intelligent advertising as a hybrid of salesmanship and salesmachineship, the role of AI in consumer experience, AI-powered creativity, personalization, and the effectiveness of recommended systems vs. human recommendations. Panelists:
Hairong Li, Michigan State University (Chair and Session 1 Moderator) Harsha Gangadharbatla, University of Colorado, Boulder (Session 2 Moderator) Louisa Ha, Bowling Green State University Jisu Huh, University of Minnesota Scott Koslow, Macquarie University Cong Li, University of Miami Yuping Liu-Thompkins, Old Dominion University Guohua Wu, California State University, Fullerton Full Day Session: 8:00 am - 5:00 pm (including lunch) - Cancelled
Diversity, Equity, & Inclusion in Action: Advertising Research, Teaching, and Practice
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