2020 Annual Conference Pre-conferences

Thursday, March 26, 2020

Morning Half-day Session: 8 am - 12:00 pm - December Newsletter Article

Taking Traditional Advertising Courses Online: Creatively and Interactively Working with Curriculum and Technology
If you have ever considered redeveloping one of your existing classes or developing a brand new course and delivering it as an online option but don’t really know where to start, this informative half-day pre-conference panel discussion is for you. It will explore development and the diverse ways to make a class interesting, educational, interactive, and interpersonal.

Panelists:

Robyn Blakeman, University of Tennessee, Knoxville (Chair and Session Moderator)
Courtney Childers, University of Tennessee, Knoxville
Jason Brown, University of Tennessee
Steve Chastain, University of Tennessee
Michael Weigold, University of Florida
Steven Holiday, University of Alabama
Chad Mezera, West Virginia University
Heidi Hennick-Kaminski, University of North Carolina

Afternoon Half-day Session: 1:00 pm - 5:00 pm - December Newsletter Article

Artificial Intelligence for Advertising Research
This half-day pre-conference will explore some fundamental issues, such as most advertising-relevant AI technologies, intelligent advertising as a hybrid of salesmanship and salesmachineship, the role of AI in consumer experience, AI-powered creativity, personalization, and the effectiveness of recommended systems vs. human recommendations.

Panelists:
Hairong Li, Michigan State University (Chair and Session 1 Moderator)
Harsha Gangadharbatla, University of Colorado, Boulder (Session 2 Moderator)
Louisa Ha, Bowling Green State University
Jisu Huh, University of Minnesota
Scott Koslow, Macquarie University
Cong Li, University of Miami
Yuping Liu-Thompkins, Old Dominion University
Guohua Wu, California State University, Fullerton

Full Day Session: 8:00 am - 5:00 pm (including lunch)December Newsletter Article

Diversity, Equity, & Inclusion in Action: Advertising Research, Teaching, and Practice
There are important gaps in our industry and academic programs related between valuing diversity and truly capitalizing on the power and importance of diversity, equity, and inclusion to our professional and academic fields. Thinking and talking about DEI are complex, and so is enacting change in this domain. While there is currently a strong push for greater DEI, it is critical to assess the efficacy of strategies programs and industries have previously implemented to foster and embrace DEI in the workplace, at the university, and in the research team. To this end, the goal of this pre-conference is to engage in an honest dialogue about the reality of DEI and representation within our programs – in terms of faculty and students – as well as the quality of our training for DEI in advertising. To do so, we have assembled a group of scholars, educators, students, and advertising professionals with varied experiences and expertise in relation to DEI in advertising. In addition to interactive sessions, the pre-conference is allocating time and space for audience members to furthermore engage in the conversation and shape the discussion moving forward.

Panelists:

Saleem Alhabash, Michigan State University (Chair and Session 3 Moderator)
Teresa Mastin, Michigan State University
Gordon Miracle, Michigan State University (Session 3 Moderator)
Kim Sheehan, University of Oregon (Session 2 Moderator)
Wei-Na Lee, University of Texas at Austin (Session 1 Moderator)
Wan-Hsiu Tsai, University of Miami
Gigi Taylor, Lumosity Research
Maria Len-Rios, University of Georgia
Ismael Lopez Medel, Azusa Pacific University
Joel Geske, Iowa State University
Karen Malia, University of South Carolina
Kevin Thomas, Marquette University
Lauren McKenzi, Michigan State University
Elliot Lum, ANA’s Education Foundation
Roger Tremblay, PointClear Search
Natalie Kim, We Are Next
Hong Cheng, Loyola University Chicago
Cynthia Frisby, University of Missouri
Leo Wong, University of Oklahoma
Juan Mundel, DePaul University
Robyn Adams, Michigan State University