2019 American Academy of Advertising Global Conference

Smart Communication for a Digital World
July 12-15, 2019 ~ AAA, Peking University, and the China Advertising Association ~ Beijing, China

About the Conference

China is the world’s second-largest advertising market, with over one million ad agencies and about 500 college and universities offering advertising education. Besides the phenomenal growth of the advertising industry in a very short time period, China is on the cutting edge of advertising technology evolution with its highly-connected and tech-savvy population and over 50% of its advertising expenditures spent on digital media. Marking the important milestone of the 40th anniversary of the inception of modern advertising in China, the American Academy of Advertising 2019 Global Conference will be held in Beijing, China in conjunction with Peking University and the China Advertising Association.

Under the theme of “Smart Communication for a Digital World” the conference will serve as an important forum for intellectual exchange and cross-national collaboration among advertising scholars, educators, and practitioners from around the world. Particularly the conference aims at reflecting on the historical development and evolution of advertising around the world and examining the wide-ranging impact of global digital revolution on advertising practice, research, and education, including the development of technology-enabled and data-driven smart communication, and related ethical issues.

We invite special topic session proposals and original research papers investigating any aspect of advertising. Although we welcome submissions on all advertising-related topics, papers and proposals focusing on the questions, challenges, and opportunities related to the conference theme are particularly welcome.


  • The call-for is closed and proposals are now in review with results anticipated by late January, 2019
  • Reviewer Instructions
    • Reviewers who need a ProposalSpace Account may find Instructions HERE
    • Reviewers "How to Review" instructions may find them HERE
    • Reviews are due January 18, 2019
    • Questions on how to review should be directed to [email protected] 

Registration will open April, 2019


Peking University has 21 Schools and Departments, one of which is the School of Journalism and Communication with departments of Advertising, Journalism, Communication and New Media/Internet Communication. The conference venue building is the Yingjie Center on the Peking University campus.




The China Advertising Association is a sponsor of this conference. The website for this organization, only available in Chinese, is http://www.china-caa.org/.

Visa Information for US Travelers

A visa is required for US Citizens to visit China. Please refer to the US Department of State Website for up-to-date information and requirements. 

Air Transportation

Attendees should fly into Beijing Capital International Airport (PEK). 

Ground Transportation We understand that it is a considerable distance from the airport to the university and we will post more information and specific directions and estimated costs as they become available. You will be asked for your expected arrival time when you register, so that you may take advantage of scheduled transportation to the hotel. 

The official hotel for conference attendees is Zhongguanyuan Global Village PKU, which is located just across the street from the conference venue (about 7 minutes on foot).  For planning purposes, the current room rate is 610 RMB or about $88 USD. Although this price is expected to fluctuate, this should be a good estimate. 

Please see the accommodation types here: http://zhongguan-xinyuan-global-village-pku.hotels-beijing-ch.com/en/#roomsYou will not book your accommodations using this website, but will indicate arrival and departure on the conference registrtion form. Payment will be accepted at the hotel when you check in. Room types available to us are (1) Standard Queen, or (2) Deluxe Twin. 


Presenter Information  Information for Presenters - coming soon
For More Information  Contact [email protected]