Welcome!

The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising, the Journal of Interactive Advertising and the annual conference Proceedings, the Academy disseminates research findings and scholarly contributions to advertising education and the profession.

If you are an advertising professional or an academic or student in advertising, journalism, business, mass communication, or a related field, the Academy invites your membership. Members of the Academy enjoy many benefits from their membership. Some of these are described in our membership  page.

 

What's new on the AAA website:    

AAA updates

Call for white papers, Advertising Age and SMU. Click here.

Call for editor, The Journal of Current Issues and Research in Advertising. Click here.

New Fall 2011 issue of Journal of Advertising Education. Click here

Journal of Advertising special issues. Click here and here

2012 Annual Conference, March 15-18, Myrtle Beach Marriott Resort & Spa click here

Where Shall I Go To Study Advertising and Public Relations? Get the answers here

 

non-AAA updates

Call for papers for the new journal Case Studies in Strategic Communication. Read more 

 

 

Renew your AAA membership for 2011! Click here to do that.  If you have technical issues with PayPal, click here. 

Help AAA grow and become a member!