Welcome!
The American Academy of Advertising (AAA) is an organization of advertising
scholars and professionals with an interest in advertising and advertising education. The Academy fosters research
that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional
members. Through the Journal of Advertising, the Journal of Interactive Advertising and the
annual conference Proceedings, the Academy disseminates research findings and scholarly contributions to
advertising education and the profession.
If you are an advertising professional or an academic or student in advertising,
journalism, business, mass communication, or a related field, the Academy invites your membership. Members of the
Academy enjoy many benefits from their membership. Some of these are described in our membership page.
What's new on the AAA
website:
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AAA updates
Call for white papers, Advertising Age
and SMU. Click here.
Call for editor, The Journal of Current Issues
and Research in Advertising. Click here.
New Fall 2011 issue of Journal of Advertising
Education. Click here
Journal of Advertising special
issues. Click here and here
2012 Annual Conference, March 15-18,
Myrtle Beach Marriott Resort & Spa click
here
Where Shall I Go To Study
Advertising and
Public Relations? Get the
answers here
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non-AAA updates
Call for papers for the new journal
Case Studies in Strategic Communication. Read
more
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Renew
your AAA membership for 2011! Click here to do
that.
If you have technical issues with
PayPal, click here.
Help AAA grow and become a member!
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