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The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Read more...

Be sure to check out 'Latest News and Current Calls' and 'Take Note' below for more current happenings for AAA!

2022 Annual Conference Proceedings Now Available! (members only) 

Latest News and Current Calls

  • Special Issue Call for Papers: Untapped and Understudied Issues in Influencer Advertising - JIA (Deadline: August 30, 2022) Click here
  • AAA 2023 Call for Pre-Conference Sessions (Deadline: August 31, 2022) Click here.
  • Special Issue Call for Papers: Future Trends in Digital Advertising: A Global Context - JCIRA (Deadline: September 1, 2022) Click here.
  • AAA 2023 Call for Proposals - Research Fellowship Competition (Deadline: September 16, 2022) Click here.
  • AAA 2023 Call for Competitive Papers and Special Topics Sessions (Deadline: October 1, 2022) Click here.
  • AAA 2023 Call for Proposals - Dunn Award – for Research Projects in Global Advertising by Graduate Students (Deadline: November 4, 2022) Click here.
  • AAA 2023 Call for Proposals - Doctoral Dissertation Competition (Deadline: November 4, 2022) Click here.
  • AAA 2023 Annual Conference Graduate Student Scholarships (Deadline: December 1, 2022) Click here.
  • Special Issue Call for Papers: AI and Social Media Advertising: An Enabling Technology or An Effective Research Tool? - JIA (Deadline: December 31, 2022) Click here.
  • Special Issue Call for Papers: Inclusive Adverting for a Better World - JA (Deadline: February 1, 2023) Click here

Take Note!

  • Register now for the 2022 Graduate Student Symposium on September 16, 2022! Click here for more information. 
  • 2022 Annual Conference Proceedings Now Available! (members only)
  • Check out the June 2022 AAA Newsletter! Click here.
  • AAA Statement of Solidarity with our International Students
  • AAA Statement of Solidarity with our BIPOC Colleagues
  • A new JCIRA YouTube podcast playlist has been posted at: https://www.youtube.com/playlist?list=PLKkEP6-ZqQRzRBqPtxqk7QWZmL54hiAY5The same podcast, “Curious and Interesting” (jcira.buzzsprout.com), can also be found on other leading podcast platforms such as Apple Podcast, Google Podcasts, and Spotify. Each episode is an open-access, two-minute, layman’s language summary of a paper to be published in JCIRA in the second issue of 2022. Episodes include:
    • How Can We Test for High Creativity and for the Potential Success of Creative Ideas in Advertising?
    • Using Photovoice Research for Advertising Theory
    • Understanding the Value of Street Art for Artists, Consumers, And Brands
    • Saudi Women Take the Wheel 
    • How Can We Minimize Visual Stereotypes in Ads? 
    • Emotional Congruence of Ad Placement on YouTube
    • Effects of Disclosure, Product Placement, and Ad–Context Congruence

      

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