Welcome!

The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Read more...

Latest News and Current Calls

  • For Current Special Issue Calls, please click here
  • AAA Conference 2025 - Calls for Competitive Papers and Special Topics Sessions - click here
  • AAA 2025 Call for Proposals for Pre-Conference Sessions - click here
  • ICORIA CONFERENCE 2024 - REGISTER NOW. Thessaloniki, Greece, June 27-29, 2024. Click here for conference and registration information.
  • AAA Best Purpose Advertising Conference Paper Award Competition - click here
  • AAA Best DEI Advertising Conference Paper Award Competition - click here

Take Note!

  • Check out the June 2024 AAA Newsletter! Click here.
  • New JCIRA podcasts have been posted.

     

    Listen to them on:

    1. YouTube playlist: https://www.youtube.com/playlist?list=PLKkEP6-ZqQRwcAB2Ygd1v22GRWodiSDbm
    2. The RSS website: https://jcira.buzzsprout.com/
    3. Keyword search “Curious and Interesting” on Apple Podcast, Google Podcasts, and Spotify

    Episodes include:

    • The lost history of the American Academy of Advertising
    • Using corporate accounts to build customer connections
    • Persuasion knowledge and ad skepticism in adolescents who are black, immigrants, or refugees
    • Consumer responses to CSR messages during COVID-19
    • Balancing brand safety and user engagement on Reddit
    • Ageism in advertising: Experiences across departments

    Each episode is an open-access, two-minute, layman’s language summary of a paper to be published in JCIRA in the second issue of 2024

 


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