Welcome!

The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Read more...

Save the date for the 2023 Annual Conference in Denver, CO, March 23 - 26, 2023! More information can be found here

  • The AAA 2023 Call for Competitive Papers and Special Topics Sessions is OPEN! Deadline: October 8, 2022. Click here.

2022 Annual Conference Proceedings Now Available! (members only) 

Be sure to check out 'Latest News and Current Calls' and 'Take Note' below for more current happenings for AAA!

Latest News and Current Calls

  • AAA 2023 Call for Competitive Papers and Special Topics Sessions (Deadline: October 8, 2022Click here.
  • AAA 2023 Call for Fellow Nominations (Deadline: October 15, 2022) Click here.
  • AAA 2023 Call for Officer Positions (Deadline: October 15, 2022) Click here.
  • AAA Call for Awards (Deadline: November 4, 2022) Click here.
  • AAA 2023 Call for Proposals - Dunn Award – for Research Projects in Global Advertising by Graduate Students (Deadline: November 4, 2022) Click here.
  • AAA 2023 Call for Proposals - Doctoral Dissertation Competition (Deadline: November 4, 2022) Click here.
  • AAA 2023 Annual Conference Graduate Student Scholarships (Deadline: December 1, 2022) Click here.
  • Special Issue Call for Papers: AI and Social Media Advertising: An Enabling Technology or An Effective Research Tool? - JIA (Deadline: December 31, 2022) Click here.
  • Special Issue Call for Papers: Inclusive Adverting for a Better World - JA (Deadline: February 1, 2023) Click here
  • Special Issue Call for Papers: Special Issue Article Collection on Brand Activism on Digital and Interactive Media - JIA (Deadline: July 31, 2023) Click here.

Take Note!

      1. YouTube playlist: https://www.youtube.com/playlist?list=PLKkEP6-ZqQRzRBqPtxqk7QWZmL54hiAY5
      2. Our RSS website: https://jcira.buzzsprout.com/
      3. Keyword search “Curious and Interesting” on Apple Podcast, Google Podcasts, and Spotify
Episodes include:
    • How do children and adolescents react when social media influencers inform their audiences that they are advertising products?
    • Kidfluencing: how calls to action, brand logo, and disclosure  affect parental video appraisal
    • How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing
    • Group or individual workouts: Gain-framed or loss-framed discounts?
    • Thematic congruency in brand placements: Memory versus attitude

 Each episode is an open-access, two-minute, layman’s language summary of a paper to be published in JCIRA in the third issue of 2022.  

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