Best Student Papers

Yong Whi Greg Song and Jiemin Looi, University of Texas at Austin - Click here to access interview. 
“Call Me by Your Brand Image: Assessing How the Satan Shoes Scandal Affected Nike's Brand Image”

"ASMR in Advertising and Its Effects: The Moderating Role of Product Involvement and Brand Familiarity"
Boyoung Kim and Hayoung Sally Lim, University of Texas at Austin

"When Cause-Related Marketing Meets Controversy: The Role of Consumers–Brand Congruence and Consumers-Celebrity Congruence"
Khalid Alharbi, Joon Kyoung Kim, Chris R. Noland, and Jackson Carter, University of South Carolina

"Narrative Message and Virtual Reality: The Impact of Telepresence and Transportation on Consumer Learning in the Real Estate Industry"
Chen Chen, University of Illinois at Urbana-Champaign

"Industry Credibility Matters in CSR Communication: Examining the Interplay of Industry Credibility and CSR Message Type"
Rachel Lim and So Young Lee, University of Texas-Austin

"The Interplay between Visual Metaphor and Verbal Message in Advertising"
Yuhosua Ryoo, Yongwoog Jeon, Tae Rang Choi, University of Texas at Austin

"Consumers' Multiscreening Viewing Behavior, Reporting, and Effects: An Eye-Tracking Study"
Claire M. Segijn, University of Amsterdam

"Multitasking with Second Screen Media: The Persuasive Effects and Underlying Mechanisms of Multiscreening "
Claire M. Segijn, University of Amsterdam

"Effects of Ironic Advertising on Consumers' Attention, Involvement and Attitude"
Taemin Kim and Okhyun Kim, University of Minnesota-Twin Cities

"The Effect of Arousal Level and Image Presentation on Ad Element Recall"
Okhyun Kim and Hyejin Kim, University of Minnesota-Twin Cities

"The Influence of Sender Trust and Advertiser Trust on Multi- Stage Effects of Viral Advertising"
Soyoen Cho, Jisu Huh, and Ron Faber, University of Minnesota

"Advertisement Placement in TV Programs: Different Roles of ELM and Mood Protection Mechanism"
Mayank Jyotsna Soni, Indian Institute of Management Ahmedabad, India