Best Student Papers

2018
"Industry Credibility Matters in CSR Communication: Examining the Interplay of Industry Credibility and CSR Message Type"
Rachel Lim and So Young Lee, University of Texas-Austin

2017
"The Interplay between Visual Metaphor and Verbal Message in Advertising"
Yuhosua Ryoo, Yongwoog Jeon, Tae Rang Choi, University of Texas at Austin

2016
"Consumers' Multiscreening Viewing Behavior, Reporting, and Effects: An Eye-Tracking Study"
Claire M. Segijn, University of Amsterdam

2015
"Multitasking with Second Screen Media: The Persuasive Effects and Underlying Mechanisms of Multiscreening "
Claire M. Segijn, University of Amsterdam

2014
"Effects of Ironic Advertising on Consumers' Attention, Involvement and Attitude"
Taemin Kim and Okhyun Kim, University of Minnesota-Twin Cities

2013
"The Effect of Arousal Level and Image Presentation on Ad Element Recall"
Okhyun Kim and Hyejin Kim, University of Minnesota-Twin Cities

2012
"The Influence of Sender Trust and Advertiser Trust on Multi- Stage Effects of Viral Advertising"
Soyoen Cho, Jisu Huh, and Ron Faber, University of Minnesota

2011
"Advertisement Placement in TV Programs: Different Roles of ELM and Mood Protection Mechanism"
Mayank Jyotsna Soni, Indian Institute of Management Ahmedabad, India