American Academy of Advertising's Annual Conference
March 14-17, 2024
The Nines Hotel, Portland, Oregon, USA

Countdown to the 2024 Annual Conference

The American Academy of Advertising invites you to join us for the 2024 Annual Conference held in Portland, OR from March 14 - 17, 2024. We can't wait to see you soon! Event information will be updated below as it becomes available.

Registration Pricing and Information details can be found below. Early Registration is available until February 16, 2024.


Registration Information

Registration for the 2024 AAA Annual Conference is open. Applicable fees are determined by the date and type of registration detailed below:

Early Registration Pricing: Registration before February 16, 2024
Advanced Registration Pricing: February 17, 2024 - March 17, 2024

General Member - $365.00 early / $415.00 advanced
Student Member - $245.00 early / $295.00 advanced

In order to register for the conference, you must be a member of the American Academy of Advertising. Renew your membership or learn more about our membership benefits here 


Accommodations and Travel

Conference Hotel Information

Our conference hotel, The Nines Portland, is a truly magnificent and luxurious hotel in the middle of downtown. Historic in nature, yet contemporary in every aspect, the hotel is situated among picturesque surroundings that are close to trendy dining options and local attractions accessible by foot or by Portland's green-friendly light-rails and streetcars. The Nines creates a memorable social experience. More information about the hotel can be found on their website. 

Hotel Room Rate (Single/Double) - $219.00 a night (+$30/nt destination fee will be removed from final bill)
Hotel’s room rates are subject to applicable state taxes, local taxes, and tourism fees.

The cut-off date to obtain the special conference rate is February 16, 2024
The link to Reserve Your Hotel Room is here.

Local Transportation

  • Air Travel - Portland International Airport (PDX): 11.1 miles
  • Amtrak & Greyhound - Portland Union Station: 1 mile
  • Metro/Subway - Pioneer Square: .2 miles

There is a direct train departing from Portland Int'l Airport and arriving at Pioneer Square North station, which is a block from The Nines hotel. Services depart every 30 minutes, and operate every day.

Accessible Hotel Features

  • Property has elevators
  • Service Animals are Welcome
  • Valet parking for vehicles outfitted for drivers in wheelchairs

For more information about the physical features of The Nines Hotel's accessible rooms, common areas or special services relating to a specific disability, please contact [email protected].

Off-Site Reception - Cooper's Hall Winery & Taproom, March 16, 2024

Join us for an unforgettable experience at Cooper's Hall Winery & Taproom in Portland, OR. For more information about the venue, click here.


Preconference Workshops

Preconference 1
8:00 AM - 12:00 PM, March 14, 2024

Opportunities, Challenges, and Ethical Implications of Generative Artificial Intelligence in Advertising and Mass Communication

8:15 am – 9:30 am, Session 1: Generative AI – Applications, Ethics, and Legal Concerns

  • Jiachen Yao, SmartNews 
  • Alex Cui, GPTZero
  • Tong Wu, Google
  • Colin Campbell, University of San Diego
  • Yang Feng (Chair), University of Florida 
  • Chen Lou, Nanyang Technological University  

9:30 am – 10:00 am, Coffee Break - Sponsored by University of Alabama

10:00 am – 11:30 am, Session 2: Applications of Generative AI in Advertising Education and Research 

  • Jooyoung Kim, University of Georgia 
  • Jing Yang (Chair), Loyola University Chicago 
  • Jisu Huh, University of Minnesota  
  • Claire M Segijn, University of Minnesota 
  • Yiran Su, University of Massachusetts Amherst 
  • Yohosua Ryoo, University of Minnesota Duluth 
11:30 am – 12:00 pm, Q&A, Summary and Conclusion
 

Preconference 2
12:30 PM - 5:00 PM, March 14, 2024

How to Develop a Successful Journal Submission: Advice from Editors and Leading Experts

12:45 am - 2:00 pm, Pod 1 (session moderator: Ray Taylor) 
  1. Tips on choosing topics to research and writing a compelling intro (Ray Taylor)  
  2. Creating a strong theory section (Marla Royne Stafford)  
  3. Enhancing ecological validity and methodological rigor (Shintaro Okazaki
  4. Best practices for experimental studies (Sela Sar

2:00 pm - 2:15 pm, Break

2:15 pm - 3:30 pm, Pod 2 (session moderator: Colin Campbell

  1. Best practices for survey studies (Jooyoung Kim
  2. Best practices for qualitative studies (Chen Lou
  3. Best practices for mixed method studies (Gayle Kerr)  
  4. Best practices for reporting statistical testing results (Martin Eisend

3:30 pm - 3:45 pm, Coffee Break - Sponsored by University of Alabama

3:45 pm - 5:00 pm, Pod 3 (session moderator: Jisu Huh

  1. Crafting implications for theory and practice (Colin Campbell)  
  2. Writing the limitations and future research sections (Sukki Yoon)  
  3. Tips on submitting and responding to reviewers (Sara Rosengren)  
  4. Ethics in research and publication (Jisu Huh) 

Final Schedule at a Glance

Thursday, March 14, 2024

8:00 AM - 12:00 PM Preconference Session 1
9:00 AM - 3:30 PM Executive Committee Meeting
9:30 AM - 10:00 AM Coffee Break - Sponsored by University of Alabama
12:30 PM - 5:00 PM Preconference Session 2
2:45 PM - 3:15 PM Afternoon Break
4:00 PM - 7:00 PM Registration Opens
6:00 PM - 7:30 PM Welcome Reception - Sponsored by University of Tennessee

 

Friday, March 15, 2024

7:00 AM Registration Opens
7:30 AM - 8:30 AM First Timers Breakfast - Sponsored by University of South Carolina
7:30 AM - 8:30 AM JCIRA ERB Meeting (invitation only) - Refreshments sponsored by RTF
8:00 AM - 5:00 PM Exhibit Hall Open
8:30 AM - 5:00 PM Publication Committee Meeting
8:30 AM - 10:00 AM Concurrent Sessions
10:00 AM - 10:30 AM Coffee Break - Sponsored by University of Oregon
10:30 AM - 12:00 PM Concurrent Sessions
12:00 PM - 1:30 PM Lunch
1:30 PM - 3:00 PM Concurrent Sessions
3:00 PM - 3:30 PM Coffee Break - Sponsored by University of Miami
3:30 PM - 4:30 PM JA ERB Meeting - Refreshments sponsored by RTF
3:30 PM - 5:00 PM Concurrent Sessions
4:30 PM - 5:00 PM JA AE Meeting (invitation only)
5:00 PM - 6:00 PM AAA Members' Meeting
6:00 PM - 7:30 PM AAA President's Reception - Sponsored by Florida International University, dessert sponsored by Southern Methodist University

 

Saturday, March 16, 2024

7:00 AM Registration Opens
7:30 AM - 8:30 AM Past Presidents' Advisory Board Breakfast (invitation only) - Sponsored by DePaul University
7:30 AM - 8:30 AM JIA ERB Meeting (invitation only) - Refreshments sponsored by RTF
8:00 AM - 3:30 PM Exhibit Hall Open
8:30 AM - 10:00 AM Concurrent Sessions
10:00 AM - 11:00 AM Coffee Break - Sponsored by Michigan State University
10:00 AM - 11:00 AM Communication, Diversity and Inclusion, Finance, Global and Multicultural, Graduate Student, Research, Membership, and Awards Committee Meetings
11:00 AM - 12:30 PM Concurrent Sessions
12:30 PM - 2:00 PM *Awards Lunch
2:00 - 3:30 PM Concurrent Sessions
Meet the Journal Editors Session - Sponsored by University of Minnesota
4:30 PM Meet in reception lobby at the Nines Hotel
4:45 PM Shuttles start departure to Cooper's Hall Winery/Brewery
5:00 - 7:00 PM Off-Site Reception at Cooper's Hall Winery/Brewery - Sponsored by University of Florida
7:00 PM Shuttles depart for the Nines Hotel
 

Sunday, March 17, 2024

8:00 AM - 8:30 AM Coffee Break - Sponsored by Southern Methodist University
8:00 AM - 10:00 AM Exhibit Hall Open
8:30 AM - 10:00 AM Concurrent Sessions
10:00 AM Conference Close

 


*Thank you to the following AAA Awards Sponsors:

  • Best Journal Article Award (all three) - Sponsored by RTF
  • Best Conference Paper Awards (both) - Sponsored by Southern Methodist University
  • Best DEI Paper Award - Sponsored by University of Georgia
  • Charles Sandage Award - Sponsored by University of Illinois at Urbana-Champaign
  • Best Reviewer for Journal of Advertising, Journal of Interactive Advertising and Journal of Current Issues and Research in Advertising - Sponsored by University of Texas at Austin
  • Mary Alice Shave Award - Sponsored by University of North Carolina

Thank you to the University of Texas - Austin for 10 student travel grants to attend the AAA 2024 Annual Conference.


Program via SCHED

We look forward to the upcoming 2024 AAA Annual Conference! The 2024 Conference Program is now available and can be accessed on SCHED, where all conference and session information will be found.

Please follow the instructions to log-in or set up your account. Once you have done this, you will have access to the digital program, which includes all session descriptions, speaker/moderator information, and meeting space maps. You can also use the SCHED platform to create a custom schedule of sessions you’re interested in, and complete a profile to network with attendees.

While SCHED is accessible through the web browser, there is also a mobile app that can be downloaded. 

To download the app on your phone or tablet: 

  • Download the "Sched" app from the Apple App or Google Play store 
  • Open the app and search for “American Academy of Advertising" and select it from the results 
  • You can create your own profile, add a photo and bio 
  • Use the color menu to see specific parts of the agenda 
  • Read session descriptions to select sessions ahead of time 
  • Plan your day with a personalized schedule 
  • Search the directory for people
  • Receive updates and announcements through the App 
  • Have the most updated schedule as last minutes changes are uploaded 
  • Be sure to tweet #AAA2024

 

General Session & Keynote Speakers - to come


Sponsorship Opportunities

Interested in becoming a sponsor for the AAA 2024 Annual Conference? Contact our sponsorship director, Karen Whitehill King at [email protected].

Karen Whitehill King, Ph.D. 
Emeritus Professor of Advertising
Department of Advertising and Public Relations
University of Georgia
Athens, GA 30602