Mission, Vision, Goals

AAA-HOME to Advertising Scholars

"For advertising scholars, AAA is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars. Members span diverse institutions, academic networks, continents, disciplines and modes of inquiry, but AAA is the one home that we return to from graduate student to emeritus.”
(Strategic Plan, June 2017)

Vision

AAA is home to a community of scholars and professionals seeking to advance advertising knowledge and education around the world. Members span diverse institutions, academic networks, continents, disciplines and modes of inquiry

Mission

The mission of the American Academy of Advertising is to support and promote high quality research and theory building that 1) advances knowledge of the design, effects, and role of advertising 2) enriches advertising scholarship and education, and 3) drives continued progress in the practice of effective, innovative and responsible advertising.