Doctoral Dissertations

AAA Doctoral Dissertation Grant Competition

2018
Joseph T. Yun, University of Illinois Urbana-Champaign
"Analyzing the Boundaries of Balance Theory in Evaluating Cause-Related Marketing Compatibility"

Yongwoog Andrew Jeon, University of Texas at Austin
"Listening to health messages as future self: Impact of mental time travel on self-verification and effectiveness of health messages"

Rahnuma Ahmed, University of Oklahoma
"Effects of Interface Type, Ad Type and Product Type on Consumers’ Psychological Responses in VR Marketing: Mediating Roles of Presence and Flow"

Seunghyun Kim, University of Oklahoma
"The Effects of Ad-block Wall Reactance on Unconscious Native Ad Processing and News Media Brand Evaluation"

2017
Joshua Coleman, University of Memphis
"The Ambivalent Effects of Giving Back: Exploring the Self-Regulation of Guilt and Pride in Advertising for Cause-Related Marketing"

Jing (Taylor) Wen, University of Florida
"Facing anger versus fear: How message-induced emotions restore feeling of control in risk communication"

Anneroos R. Smink, University of Amsterdam
"How Augmented Reality Transforms the Persuasion Process: Antecedents and Persuasive Effects of Consumers’ Use of Augmented Reality Apps"

2016
Pradnya Joshi, Mchigan State University
"The Ability of Brand Name Sounds to Metaphorically Convey Environmental Friendliness"

Eunseon (Penny) Kwon, University of Missouri
"Consumers' Social Media Advocacy Behaviors of Luxury Brands: An Explanatory Framework"

2015
Allison Lazard, The University of Texas at Austin
"Photo Manipulation: The Influence of Implicit Visual Arguments on Dual Processing"

Soojn Kim, University of Florida
"The Attitudinal and Behavioral Effects of Pictorial Metaphors in Advertising: Considering Need for Cognition and the Mediating effect of Emotional Response""

Jihye Kim, University of Florida
"The Effect of Message framing on Health-Related Decisions: The Moderating Role of Severity and Temporal Outcome and the Mediating Role of Repose Efficacy"

2014
Heewon Im, University of Minnesota
"The Effects of Prescription Drug Direct-to-Consumer Advertising on the Medication Adherence of Patients with a Chronic Disease"

Yan Shan, University of Georgia
"The Credibility of Electronic Word-of-Mouth: Do Perceived Similarity, Membership Prestige, and Argument Quality Foster the Emergence of Trust"

Hongshuang (Alice) Li, University of Maryland
"Attribution Modeling and Optimal Resource Allocation in Online Environment"

Eunjin (Anna) Kim, University of Missouri
"The Why and How of Narrative Advertising: An Integrated Process Framework"

2013
Jinhyon Kwon Hammick, University of Florida
"Building Brand-Consumer Relationships on Facebook Pages: Effects of Socialness in Brand Communications and the Control on Consumer Feedback"

Jinnie Yoo, University of Texas at Austin
"Bicultural Identity Negotiation and Patriotic Consumption: The Influence of National Identity Activation on Responses to Patriotic Advertising Appeals Among Asian Americans"

Nate Evans, University of Tennessee
"Activating Parents "Persuasion Knowledge in Children's Advergames: Testing the Effects of Advertising Breaks and Cognitive Capacity."

Heather Schoenberger, University of Missouri
"Worth the Risk? Online Behavioral Targeting and Consumer Data Disclosure Decisions"

2012
Sun-Young Park, University of Florida
"Interplay of social distance, regulatory focus and involvement in anti-high-risk drinking advertising: The role of construal level theory"

Laurie Phillips, University of North Carolina at Chapel Hill
"A Qualitative Analysis of the "It Gets Better Project" through the Matrix of Domination"

Sungwon Chung, Texas Tech University
"Motivated cognition in video games: The influence of emotional video game content on cognitive processing of billboard advertisements embedded in first-person shooter games"

2011
HoJoon Choi, University of Georgia
"The Role of Self- and Functional Congruity in Food Advertising: A Model Test of Key Antecedents, Mediators, and Outcomes"

Sheetal Patel, University of North Carolina, Chapel Hill
"The Effects of Affective Expectancies on Persuasion and Prosocial Behavior Intentions"

Y-Hsin Yeh, University of Texas at Austin
"The Influence of Brand Relationships Norms on Consumer Perceptions of Brand Transgressions: Implications for Brand Crisis Management Strategies"

2010
Taejun Lee, University of Tennessee
"The Role of Regulatory Focus in Consumers' Response to Disclosures in Financial Services Advertising"

Lu Zheng, University of Alabama
"The Impact of Narrative Focus, Vividness of Product Depiction, Mental Imagery Ability, and Need for Cognition on Transportation in Narrative Advertising"

2009
Soyoen Cho, University of Minnesota-Twin Cities
"Viral Advertising Effects and Trust as an Influencing Factor"

Hye Jin Yoon, University of Georgia
"Humorous Reappraisal of Threat Information: The Effects of Humor and Issue Involvement in PSAs"

2008
Clinton Amos, University of North Texas
"The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising"

2007
Hyunjae Yu, University of Georgia
"Food Advertising and Children: Understanding the Role Television Advertising Plays in Conflicts between Parents and Children Regarding Healthy Food Choices"

2006
Courtney Carpenter, University of Alabama
"What is Most Important to Kids? Developmental Differences in Response to Spokescharacter Appearance and Behavior Associated with Nutritional Content of Food Products in Advertisements Targeting Children"

Stevie Watson, Mississippi State University
"The Relevance of Skin Tone: Viewers' Responses to Black Models in Advertising"

Juran Kim, University of Tennessee
"Developing an Integrated Model of Interactivity in the Context of Travel Related Websites"

2005
Carlos Valdez, Monterrey Tech/University of Florida
"A New Theoretical Construct in Advertising: The Cognitive-Affective Mix"

Federico de Gregorio, University of Georgia
"Forgotten but Not Gone: Implicit Memory as a Complimentary Measure of Brand Placement Effectiveness in Movies and Video Games"

Gergely Nyilasy, University of Georgia
"Practitioner Theories at the Advertising Agency and Client Advertising Department"

2004 Mira Lee, Chan Yun Yoo
2003 Joo Young Kim, Joo-Hyun Lee, Doyle Yoon
2001 Wendy Macias
2000 Euijin Ahn, Saovanee Tesgim, Young Kyun Choi
1999 Chang-Hoan Cho, Carrie LaFerle
1998 Kim Sheehan
1997 James Coyle
1996 Barbara Phillips, Kartik Pashupati
1995 Jill Schmid, Denise DeLorme
1994 Karen James, Mandeep Singh