Fellowships

AAA Research Fellowship Grants

2024

Eunjoo Jin, University of Houston
"The Effects of Virtual Influencers’ Product Endorsements on Persuasion Knowledge: The Moderating Role of Search and Experience Product Types"

Yuan Sun, University of Florida; Heather Shoenberger, Penn State University
"Navigating the New Frontier: Understanding Consumer Perceptions of Creative Advertising in the GenAI Age"

Shiyun Tian, Sacred Heart University; Yanyun Wang, University of Colorado Boulder
"Bridging Intangibility via Augmented Reality: Unraveling the Role of Situatedness, Embodied Control, and Contextual Congruence Project Significance and Contributions"

Yang Feng, University of Florida; Heyhyun Julia Kim, University of Tampa
"Unveiling the Paradox: A Comprehensive Examination of the Dual Effect of Disclosure in Synthetic Advertising"

2023

Claire M. Segijn; Suzanna J. Opree; Joanna Strycharz
"Mapping the surveillance effect: How perceptions of phones "listening to offline conversations" relates to advertising responses"

Xiaohan (Catherine) Hu; Xiaoyu (Zoe) Xu; Chen (Crystal) Chen
"Investigating the Effects of Social Presence and Perceived Autonomy in Chatbot Advertising"

Quan Xie
"Product Endorsement of Wellness Influencers Who Fuel the Anti-Vaccine Movement: The Roles of Misinformation Label, Pre- existing Schema, and Social Proof"

Ilwoo Ju 
"You Want Some Cookies? Empowering Consumer Privacy in the Era of Behavioral Targeting Advertising: Role of Cookie Consent Disclosure Transparency"

2022 
Yang Feng and Huan Chen - Click here to access interview. 
“From Instagram to Amazon: How Influencer Inoculation Messages Mitigate the Impact of Negative Online Reviews”

Minjie Li 
“Brands as Social Justice Educators: How Brand Activism Advertising on Social Media Influences Consumers’ Psychological Responses”
 
Jihoon Kim - Click here to access interview.
“Incorporating VR Experience in Tourism Promotion: Psychological Distance Perception and Behavioral Change” 

Alexander Pfeuffer and Joe Phua - Click here to access interview.
“Reaching the Vaccine-Averse: The Role of Cue-based Trust in COVID-19 Vaccination Social Media Vlogs Addressing Vaccine Hesitancy”

Chen Lou
"Standardized Advertising vs. Localized Advertising? An Explication of the Communication Accommodation Theory with New Evidence"

Linwan Wu; Taylor Jing Wen; and Naa Amponsah Dodoo
"Disclosing the Involvement of Artificial Intelligence in Advertising to Consumers"

Nora J. Rifon and Iago S. Muraro
"Consumer Activism and Advertisers’ Boycott of Facebook"

2020
Ye Wang and Huan Chen
"Veracity and Value of Big Data and Trust in Interdisciplinary Research on Content-Based Metrics for Advertising"

Ewa Maslowska and Su Jung Kim
"Which Leads to Better Political Advertising Experiences in Social Media? The Role of Personalization, Context, and Source in Social Media Political Advertising"

Ji Yoon (Karen) Han
"Moderating Roles of Trust and Privacy Control on Native Ad Reactance"

Wanhsiu (Sunny) Tsai, Yu Liu, and Ching-Hua Chuan
"Interpersonal Communication with Consumers via Humanized Chatbots: Perspectives from China and the U.S.A."

2019
Ying Huang
"Figurativeness of Visual Metaphors: The Role of Visual Context and Visual Structure"

Mark Yi-Cheon Yim, Juwon Jang, and Seung (Seung-Chul) Yoo
"How Do Economic, Environmental, and Behavioral Factors Affect Outdoor-of-Home Advertising Effectiveness? A Perspective from Facial Recognition Technology"

Claire M. Segijn and Hilde A. M. Voorveld
"Synced Advertising: A New Effective Advertising Strategy?"

Chang-Dae Ham and Sela Sar
"Consumers’ Ad Blocking Intention and Behavior in Coping with Online Behavioral Advertising: The Role of Persuasion Knowledge in Danger and Fear Control Processing"

Chen Lou
”’Normal-sized’ Models Do Sell: An Investigation from the User-imagery Perspective”

Sara Champlin
”Brand Activism in a Divisive Age: Are Brand-Cause Fit and Brand Authenticity Best Practices?”

2018
Jennifer Ball
"Drug Tales: The Effects of Narratives on Processing of Expository Risk Information in Hybrid Prescription Drug Ads"

Padmini Patwardhan
"Excellence in Advertising Leadership: A Global Study of the Phenomenon in 21st Century Agencies"

Harsha Gangadharbatla
"Dad-vertising and Changing Gender Roles in Ads: A Multimethod Research Study"

Ilwoo Ju
"Consumers’ Vigilance about Native Advertising: Effects of Disclosure Prominence and Language on Cognitive Fluency and Ad Evaluations"

2017
Catherine A. Coleman
"Representing Gender: Cross-cultural implications of Advertising Professionals' Gender Theories"

Huan Chen and Ye Wang
"Dialogic Engagement with Product Placement in Virtual Reality Films on Social Media"

Yang Feng and Quan Xie
"Demystifying the Effectiveness of Augmented Reality Out-of-home Advertising: The Role of Ad Novelty and Message Relevance"

Eunjin (Anna) Kim
"What Makes Some Narrative Ads More Effective than Others?"

2016
Eva A. van Reijmersdal, Esther Rozendaal, Verolien Cauberghe, and Liselot Hudders
"Toward a More Transparent Online Media Environment for Children: How to Disclose Embedded Advertising"

Kate Pounders and Maarla B. Royne
"Shame and Guilt in Health Advertising Messages: The Moderating Role of Construal"

Russell B. Clayton
"Want to Smoke but I Should Quit: Examining Smokers' Cognitive and Emotional Processing of Anti-tobacco Commercials"

2015
Eunice Kim and Yongiun Sung
"Cultural Influence on the Effectiveness of Brand Placement: A Cross-Cultural Study of Consumer Attention"

Nate Evans, Mariea Hoy, and Bartosz Wojdynski
"Changing the Game of How We View Persuasion: An Eye Tracking Investigation of Advergames"

Eric Haley
"What does it take to understand political advertising? A study of consumer processing of front group messages."

2014
Byung-KwanLee
"A Seamless Convergence or a Path Apart: The Advertising Industry Perspective on Undergraduate Career Preparedness"

Nilesh Bhutada, Jisu Huh, Brent Rollins and Matthew Perri
"Influence of Endorser Testimonials in Print Direct-to-Consumer Prescription Drug Advertising: An Elaboration Likelihood Model Approach"

Murphy, Peg
"A Seamless Convergence or a Path Apart: The Advertising Industry Perspective on Undergraduate Career Preparedness"

2013
Jennifer Bell
"The Role of Emotion and Involvement in Fair Balance of DTC Prescription Drug Advertising: Effects on Perceived Risk and Recall"

Hilde A.M. Voorveld and Edith G. Smit
"Media Multitasking and Advertising Effects"

2012
Susan Powell Mantel
"Inferred Efficacy and Product Risk in Direct to Consumer Advertising: Why consumers prefer products with more frequent side effects"

Karen M. Lancendorfer and Bonnie B. Reece
"Exploring the Role of Attributions on Voter Responses to Political Advertising"

Taejun (David) Lee and TaiWoong Yun
"Investigating the Differential Effects of Syntactic Complexity, Financial Literacy and Need for Cognition on Investor Responses to Financial Services Advertising Disclosures"

2011
Monica Chien
"When Sponsors Should Jump Ship: An Investigation of the Impact of Sports Scandal Upon Sponsoring Brands and Sport"

Jisu Huh
"DTC Prescription Drug Advergames: Educational Value and Regulatory Implications"

Marla Royne
"Using Product Placement to Promote Healthy Choices among Children"

2010
Brittany Duff
"Distractingly Good: When Multitasking May Benefit Memory for the Ad"

Susan Myers
"Finding the Consumer in Direct- to-Consumer Advertising"

Gergely Nyilasy
"Practitioner Theories of Social Media and Its Marketing Utilization"

2009
Hyojin Kim, Jorge Villegas, and Chunsik Lee
"The Role of Emotions and Endorser Characteristics in Consumer Responses to DTC"

Rick Wilson, Brian Till, and Daniel Baack
"Outdoor Advertising Recall and Recognition Effects: Attention and the Distracted Consumer"

2008
Jisu Huh, Denise E. DeLorme, and Leonard N. Reid
"Prescription Drug Information-Seeking Behaviors and DTC Advertising Effects among Asian American Consumers"

Yongjun Sung and Sejung Marina Choi
"What Motivates Consumers to Participate in Online Anti-Brand Communities?"

Hyojin Kim, Patricia A. Stout, and Jennifer G. Ball
"The Effects of Corporate Credibility, Endorser Credibility, and Brand Credibility on Consumer Responses to DTC Advertising"

2007
Carrie LaFerleand Steven Edwards
"Self-Construals Across Ethnicity, Age, and Gender: Implications for Advertising Appeals"

Padmini Patwardhan and Hemant Patwardhan
"Account Planning in Indian Advertising: What Ad Agencies Know, Feel and Do about it"

Shintaro Okazaki, Morikazu Hirose, and Hairong Li
"Consumer Response to Mobile Marketing Communications: Effects of Promotion Strategy, User Mode and Perceived Benefits"

Hairong Liand Janice Bukovac-Phelps
"The Role of Virtual Affinity in Advertising Response: A Study of Social Networking Websites"

2006
Marla Staffordand Susan Myers
"Direct to Consumer Advertising: A Look at Erectile Dysfunction Mediations"

Kim Sheehan
"Prescription for Perplexity? How Risk Presentation Affect Risk Comprehension at DTC Web Sites"

2005
Lance Kinney
JoAnn Roznowski

2004
Michelle R. Nelson and Hye-Jin Paek
Nora Rifon and Sejung Marina Choi
Wei-Na Lee and Sejung Marina Choi

2003
Wendy Macias
Satya Menon

2002
Carol Pardun and Mary Alice Shaver
Wendy Macias

2002
Denise Delorme and Leonard Reid
Wei-Na Lee and Byung-Kwan Lee
Cynthia Morton and Jorge Villegas

2001
Carrie LaFerle and Steve Edwards
Julie Ruth and Bernard Simonin

2000
Margaret Morrison
Steve Edwards and Hairong Li
Fred Beard

1999
Kristina Frankenberger
Mary Alice Shaver and Carol Pardun

1998
Spencer Tinkham and Ruth Ann Weaver-Larisey
Michael Polonsky, Les Carlson, Andrea Prothero and Dimitri Kapelianis
Peggy Kreshel and Ann Maxwell

1997
Marla Stafford
Carol Pardun and Kathy McKee

1996
Ron Faber and Dhavan Shah
Mukesh Bharagava and John Kim
Michael Maynard
Dennis Sandler and David Shani
Jan LeBlanc Wicks

1995
Cathy Cole
Kevin Keenan
Terry Nevett
Tom Stafford

1994
Charles Ray Taylor and Barry Babin
Debbie Triese and Cele Otnes
S. Scott Whitlow

1993
Patricia Alvey and Linda Scott
Tina Lowrey, Basil Englis, Sharon Shavitt, and Michael Soloman
Eric Haley and Roxanne Hovland

1992
Gayathri Mani
Wei-Na Lee and MaryeTharp
Surendra Singh
Tina Lowry

1991
Deborah MacInnis
Helen Anderson
Spencer Tinkham and Ruth Ann Weaver-Larisey
Meg Campbell

1990
Youjae Yi
Annie Lang

1989
John Lastovicka
Jerome Williams

1988
Lynn Langmeyer
John Rossiter
David Stewart