Journal of Advertising Awards

Best Article

2017
Vargas, Patrick T., Brittany R.L. Duff, and Ronald J. Faber
"A Practical Guide to Experimental Advertising Research"

2016
Martin Eisend and Farid Tarrah
"The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes"

2015
Susanne Schmidt and Martin Eisend
“Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising” - 44(4), 415-428

2014
Kathryn A. LaTour, Michael S. LaTour, and Charles Brainerd
"Fuzzy Trace Theory and "Smart" False Memories: Implications for Advertising"

2013
Judith Anne Folse, Scot Burton, and Richard Netemeyer
"Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes" - 42(4), 331-342

2012
Guillaume D. Johnson and Sonya A. Grier
"What about the Intended Consequences?: Examining the Effects of Race-Stereotyped Portrayals on Advertising Effectiveness" - 41(3), 91-106

2011
Duff, B. R. L., and Faber, R. J.
"Missing the mark: Advertising avoidance and distractor devaluation" - 40(2), 51-62

2010
Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor
“Measuring Soft-Sell Versus Hard-Sell Advertising Appeals” - 39 (2) 5-20

2009
Hyeonjin Soh, Leonard N. Reid and Karen Whitehill King
"Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale" - 38(2), 83-103

2008
Michael L Capella, Charles R. Taylor, and Cynthia Webster
“The Effect of Cigarette Advertising Bans on Consumption: A Meta-Analysis” - 37(2), 7-18

2007
Stephen J. Grove, Les Carlson, and Michael J. Dorsch
“Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time” - 36(1), 37-54

2006
James H. Leigh, George M. Zinkhan, and Vanitha Swaminathan
“Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads” - 35(1), 105-122

2005
Edward F. McQuarrie and Barbara J. Phillips
"Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words" - 34(2), 7-20

2004
Minette E. Drumwright and Patrick E. Murphy
"How Advertising Practitioners View Ethics" - 33(2), 7-24

2003
Julie Ruth and Bernard L. Simonin
"Brought to You by Brand A and Brand B" - 32(3), 19-30

2002
Barbara J. Phillips and Edward F. McQuarrie
"The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements, 1954-1999" - 31(4), 1-13

Marla Royne Stafford, Tomas F. Stafford, and Ellen Day
"A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions" - 31(2), 17-36

2001
Joyce M. Wolburg
"The 'Risky Business' of Binge Drinking Among College Student: Using Risk Models for PSAs and Anti-Drinking Campaigns" - 30(4), 23-39

1999
Ruth Anne Weaver Lariscy and Spencer F. Tinkham
"The Sleeper Effect and Negative Political Advertising" - 28(4), 13-30

1998
Brian D. Till and Terence A. Shimp
"Endorsers in Advertising: The Case of Negative Celebrity Information" - 27(1), 67-82

1997
Amna Kirmani
"Advertising Repetition as A Signal Of Quality: If It's Advertised So Much, Something Must Be Wrong" - 26(3), 67-82

1996
Avery M. Abernethy and George R. Franke
"The Information Content of Advertising: A Meta-Analysis" - 25(2), 1-17

Cele Otnes and Linda M. Scott
"Something Old, Something New: Exploring the Interaction between Ritual and Advertising" -  25(1), 33-50

1995
Dean M. Krugman, Glen T. Cameron and Candance McKearney White
"Visual Attention to Programming and Commercials: The Use of In-home Observations" - 24(1), 1-12

1994
Barbara B. Stern
"A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient" - 23(2), 5-15

1993
Teresa J. Domzal and Jerome B. Kernan
"Mirror, Mirror: Some Postmodern Reflections on Global Advertising" - 22(4), 1-20

Patricia A. Stout and Roland T. Rust
"Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?" - 22(1), 61-71

1992
Lawrence C. Soley and Robert L. Craig
"Advertising Pressures on Newspapers: A Survey" 21(4), 1-10

1991
Darrel D. Muehling, Russell N. Laczniak, and Jeffrey J. Stoltman
"The Moderating Effects of Ad Message Involvement: A Reassessment" - 20(2), 29-38

1990
Peggy J. Kreshel
"John B. Watson at J. Walter Thompson: The Legitimation of 'Science' in Marketing" - 19(2), 49-59

1989
David W. Stewart and Scott Koslow
"Executional Factors and Advertising Effectiveness: A Replication" - 18(3), 21-32

1988
Roberto Friedmann and Mary R. Zimmer
"The Role of Psychological Meaning in Advertising" - 17(1), 31-40