Journal of Current Issues & Research in Advertising

Best Article

Deena Kemp, The University of Texas at Austin
“Empathy or Escape? Examining Alternative Mechanisms Underlying Responses to Disgust-Evoking Charity Appeals Over Time” 

Taylor Jing Wen, Ching-Hua Chuan, Jing Yang & Wanhsiu Sunny Tsai 
“Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube” 

Michelle R. Nelson, Chang Dae Ham and Eric Haley - Click here to access interview. 
“What do we know about political advertising? Not much! Political persuasion knowledge and advertising skepticism in the United States”, 42(4), 329-353.

Eric Haley
"Consumer Sense Making of Political Front Group Messages" - 41(2), 160-170

Brahim Zarouali, Pieter de Pauw, Koen Ponnet, Michel Walrave, Karolien Poels, Verolien Cauberghe and Liselot Hudders
"Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations" - 40(2), 196-213

Kathrynn Pounders, Seungae Lee, and Marla Royne
"The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus" - 39(1), 37-51

Jing (Taylor) Wen, Sela Sar, and George Anghelcev
"The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness"

Joyce M. Wolburg
"Insights for Prevention Campaigns: The Power of Drinking Rituals in the College Student Experience From Freshman to Senior Year"

Jung Hwan Park, Olesya Venger, Doo Yeon Park, and Leonard N. Reid
“Replication in Advertising Research, 1980-2012: A Longitudinal Analysis of Leading Advertising Journals”

Eric Haley, Ronald Taylor, and Margaret Morrison
"How Advertising Creatives Define Excellent Planning"

Gregory J. Hoplamazin and Osei Appiah
"Viewer Responses to Character Race and Social Status in Advertising: Blacks see Color, Whites see Class"

Tom Reichert, Courtney Carpenter Childers, and Leonard N. Reid
"How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising"