Journal of Current Issues & Research in Advertising

Best Article

2017
Jing (Taylor) Wen, Sela Sar, and George Anghelcev
"The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness"

2016
Joyce M. Wolburg
"Insights for Prevention Campaigns: The Power of Drinking Rituals in the College Student Experience From Freshman to Senior Year"

2015
Jung Hwan Park, Olesya Venger, Doo Yeon Park, and Leonard N. Reid
“Replication in Advertising Research, 1980-2012: A Longitudinal Analysis of Leading Advertising Journals”

2014
Eric Haley, Ronald Taylor, and Margaret Morrison
"How Advertising Creatives Define Excellent Planning"

2013
Gregory J. Hoplamazin and Osei Appiah
"Viewer Responses to Character Race and Social Status in Advertising: Blacks see Color, Whites see Class"

2012
Tom Reichert, Courtney Carpenter Childers, and Leonard N. Reid
"How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising"