Journal of Interactive Advertising Awards

Best Article

Michelle Nelson, Chang Dae Ham, Eric Haley, and Un Chae Chung
"How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media," 21(3), 225-242.

Joseph T. Yun, Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram, Itai Himelboim
"Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers" - 20(1), 47-59

Chen Lou and Shupei Yaun
"Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media" - 19(1), 58-73

Ginger Rosenkrans and Keli Meyers
"Optimizing Location-Based Mobile Advertising Using Predictive Analytics" - 18(1), 43-54

Nathaniel J. Evans, Joe Phua, Jay Lim, and Hyoyeun Jun
"Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent" - 17(2), 138-149

Jonathan van 't Riet, Arief Hühn, Paul Ketelaar, Vassilis-Javed Khan, Ruben Konig, Esther Rozendaal and Panos Markopoulos
"Investigating the Effects of Location-Based Advertising in the Supermarket: Does Goal Congruence Trump Location Congruence?" 16(1), 31-43

Saleem Alhabash, Anna R. McAlister, Chen Lou, and Amy Hagerstom
"From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions" - 15(2), 82-96

Nathaniel J. Evans
"Pinpointing Persuasion in Children's Advergames: Exploring the Relationship among Parents' Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation" - 14(2), 73-85